Using Facebook the right way for your business – Examples from Mint.com and VitaminWater

In my last post I provided a good list of resources that shed light on using Facebook to promote your business.

First, why should you pay attention to Facebook anyway? Well, it may provide your company’s management teams with a vehicle to communicate with your customers. Facebook may also be a good vehicle for your content marketing strategy.

Specifically, I have been focusing on the social media component to any inbound marketing strategy. Since this is such a hot topic right now, I decided to dedicate a blog post to showcase some of the best Facebook fan pages I have come across:

• Mashable – Mashable would have to make my list. After all, it did write the book on Facebook. As soon as you visit, you are invited to join the group. Mashable has done a great job at engaging fans with content that matter to them. There is a variety of content – tweets, multiple pages, pictures, and videos – so the fans get to choose where to interact.
• VitaminWater – Glaceau was able to leverage social media to encourage fans to name the next flavor. The winning choice? Connect.
• Xobni – The Outlook Plugin is on Facebook. Its fan page is a great place to stay up-to-date on all new related to Xobni.
• Mint.com – Mint.com is doing a great job of interacting with customers in terms of sweepstakes and fan photos. It is also using its fan page as a vehicle for customer ratings. It seems that customers are interacting on a regular basis.