When I first heard about the SOPA vs. DMCA debate this past weekend, I assumed SOPA was a ladies’ organic bath product and the DMCA was that sketchy gym under the laundromat in Chinatown. I wasn’t really sure why they were so pissed off at each other or who to side with. Turns out I…
Read Full Article about Big Media vs. Tech Online Copyright Showdown: What You Need to KnowWant top candidates to get excited about joining your company? Show them what they have to look forward to about working there! One of the top trends I have seen on Jobs/Careers sites in the past year are videos. These are often short videos (1-3min) that allow candidates to see a company’s office, meet some…
Read Full Article about Show Candidates Your Company Before They ApplyIt’s been a couple weeks since the release of Google’s latest Panda/Farmer update, and many folks are still trying to figure out what it means for SEO best practices going forward. The answer? It changes things. A lot. First, for those who are not familiar with Panda (and unless you’re an SEO enthusiast, you probably…
Read Full Article about Does Google Panda Signal the End of SEO as We Know It?Last week I wrote in detail about the importance of applying SEO to corporate domain names. Of course, the thing about SEO tips like these is that they are really only focused on making it easier for others to find you online. But will those visitors actually like what they see once they get there?…
Read Full Article about Corporate Site Design: Why Every Page is a Landing PageWe are in the process of launching a new Careers page on OpenView’s site, and we think this reboot will drive more traffic to open positions at both the firm and our portfolio companies. Previously, our Taleo-driven page included the positions which OpenView Labs is providing recruiting support for to our portfolio companies, and linked…
Read Full Article about Renovating Your Careers PageConversion optimization is the final hurdle to any marketing campaign. With the increasing emphasis on inbound marketing and influence marketing, where the only real measure of marketing success is the web hits and the conversion rate to qualified leads, the pressure is on website marketers to take control of their conversion. We find that this…
Read Full Article about Great website conversion lessons from a SEOMoz Case StudyWhat has gone totally “on demand” in the last decade? 1. Mail. When is the last time you corresponded to a friend, business, etc. via “snail mail” or even sent a post card? 2. Payments. I haven’t mailed or dropped off a check in years. 3. Hanging out with friends. I still LOVE chilling with my…
Read Full Article about What else can we get online, on demand?When is the last time you actually heard of anyone breaking a world record? I guess I completely forgot that people were still doing that, but I recently ran into a company called Bragster. Bragster is a social networking site where members dare each other to do crazy things, upload videos of them doing these…
Read Full Article about Bragster.com: Guinness World Records & Breaking Records OnlineThis past week DMNews reported that both Omniture and Coremetrics announced they are launching a measurement tool for Facebook. It appears advertisers have been spending money on Facebook with limited visibility into the actual activity and ROI (not surprising). If Facebook can actually prove that not only they can aggregate a lot of users, but…
Read Full Article about Does the Emperor have any clothes on?Earlier this week, I blogged about Twitter’s birthday. In this post I wanted to provide some directional and operational support for getting a successful Twitter account started for your business. Mashable has created a Twitter Guidebook, a resource full of multiple blog posts about the microblogging platform. The guidebooks walks you through the basics for creating…
Read Full Article about Top Twitter Resources – Tips for Using Twitter for BusinessWe've built our team around the idea that we will provide meaningful value to each portfolio company.
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