UPDATE! 06/01/11 It looks like Jake’s article (referenced below) is making some waves. Google’s Matt Cutts is now disputing the claim that email plays any role in Google’s ranking algorithm. You can check out the comment section of the original article to see what Matt has to say (and the skepticism that followed his comments). He’s…
There’s no way around it – backlinks matter. But as SEO practices go, building quality backlinks ranks among the most difficult to pull off. Unfortunately, it’s also one of the most important page rank factors for search engines like Google. Essentially, backlinks are created any time an external website posts a link pointing back to…
Repurposing content is a key component of any good online marketing strategy. But some marketers new to the content game at times confuse repurposing with reposting (in fact, some editorial professionals do as well). Understanding the difference, however, is important to delivering a positive reader experience and building trust with potential customers and search engines…
One of the things that drives me crazy about search engine optimization these days is how people tend to focus so much on the “advanced” tricks and techniques that they begin to overlook the basics. Case in point: meta descriptions seem to be dying a slow and painful death. For those unfamiliar, meta descriptions are…
Most people who use Flickr probably don’t care about the SEO implications, but if you are in charge of B2B Social media at your organization, it should be on your to-do list (it is currently on mine!). By following these 4 steps, you can ensure that all of your corporate photos will perform better in…
More SEO Tools that won’t cost you an arm and a leg A few weeks ago, I discussed a bunch of new SEO/SEM tools that represented the evolution of search marketing. I also mentioned a new change in Google search ranking algorithm that might require webmasters to optimize the site loading time. To continue in this vein,…
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