Is SEO dead? Is SMO the heir apparent? Does any of it really matter in the the long march towards discoverability?
Read Full Article about It’s All About Discoverability: Is SEO Dead? Does It Matter?Google recently started adding headshots to search results pages (SERP’s). Learn how to quickly set this up for your website to flaunt your influence.
Read Full Article about Add Your Headshot to Google Search Results PagesIn the first of his 2-part series on content curation, Jonathan discusses why content curation is a win-win marketing strategy for companies and their audiences.
Read Full Article about Curation-ism, Part I: The Case for Content CurationCheck out any “SEO basics” article these days, and the word “longtail” is bound to pop up. And if by chance you haven’t bothered to read any of those tips, longtail keywords basically refer to unique phrases around a popular search term. In other words, something ridiculously general like “business” isn’t going to help you…
Read Full Article about Keyword Strategies: How Much Does Google Influence Search Results?While a tremendous amount of content is generated everyday on the technical or algorithmic aspects of SEO, the “human element” is one that seems to get far less attention. I’ve known for a while that Google employs teams of actual living, breathing people to help rate the quality of pages in search (in fact, I…
Read Full Article about How Google Quality Raters Affect (and Don’t Affect) Your RankingsI’ve written before about how Google’s latest Panda update affects the way businesses approach search engine optimization. There’s no doubt that Panda has had a major impact, right down to the way we approach keyword research. We recently published our latest free eBook, Better Keywords, Better Customers: A Business Guide to Keyword Generation. While working…
Read Full Article about What Google Panda Means for Keyword ResearchThis week, the Content Marketing Institute was kind enough to post one of my articles in which I compare SEO success to counting cards in blackjack. Convoluted analogies aside, the point is basically that as search engines continue to become more sophisticated, all the SEO tricks in the world won’t help you if you’re pumping out low-quality…
Read Full Article about Why Quality SEO Equals Quality Content (and Vice Versa)I remember when SEO first “hit.” I had been at an online publishing company for about a year, and while there was always some attention paid to on-page optimization, I’d hardly call what we were doing a strategy. It soon became clear, however, that this new focus on SEO would end up changing the way…
Read Full Article about Is Bad SEO Killing Your Corporate Blog Titles?Back when I was an assistant editor fresh out of college, I worked for an online publishing company that was extremely interested in video. Up to that point, our content was almost entirely text-based, save for the occasional “audiocast” (what we used to call podcasts). But “multimedia” was blowing up, and we didn’t want to…
Read Full Article about Online Branding: Ignoring YouTube Is Not an OptionAs anyone who regularly uses Google Analytics already knows, the search giant made a major update to the site’s interface this week. Once you get over the navigational hurdles – some tools have moved, while others have apparently disappeared (I will miss you, “Content by Title”) – it seems clear that the changes are going…
Read Full Article about A First Look at the New and Improved Google AnalyticsWe've built our team around the idea that we will provide meaningful value to each portfolio company.
We devote every person, every skill, every advantage, and most waking hours into making sure that each and every one of our portfolio companies succeed.
We invest around the world and offer significant global expansion assistance to companies worldwide.
More from Twitter…
If you're having trouble with the website tweet us your issues and we'll take care of it for you. Tweet to @openviewventure
© Copyright 2010-2012 OpenView Blog. OpenView® is a registered trademark
and OpenView Labs™ is a trademark of OpenView Venture Partners. All Rights Reserved.
