In order to fully leverage the power of analysis, your organization needs to implement a culture of fact-based decision making.
Read Full Article about Fact-Based Decision Making: Driving Cultural ChangeExpansion-stage companies and startups are swimming in uncertainty. To stay afloat you’ll need to assess early on the data you’ll need to quantify risk.
Read Full Article about Risk and Uncertainty in the Expansion StageThe introductory conversation between a venture capitalist and a potential investment company is too crucial to allow these six roadblocks to get in the way.
Read Full Article about 6 Common Roadblocks to a Productive Introductory ConversationNumbers can’t answer everything, and if you follow them blindly, you can be badly misled. Realistic research and analytics means acknowledging that conclusions are only as good as the data that goes into them.
Read Full Article about When Analytics FailWith worldwide data traffic expected to grow at a 50% CAGR in the next five years, everyone knows that Big Data is the future. But it’s nothing without Big Analytics. Many of you reading this right now may be scratching your heads. What’s the difference? Data are 1’s and 0’s in a computer hard drive.…
Read Full Article about Big Data is Nothing Without Big AnalyticsI have written many times about the importance of customer and market research. It helps to not only define the right target segment for your business, but also better understand the buyer personas and identify the key product requirements that truly add a lot of value for the customers. Yes, at the expansion stage, because…
Read Full Article about Do Better Customer Surveys with SurveyBuilder.comAs anyone who regularly uses Google Analytics already knows, the search giant made a major update to the site’s interface this week. Once you get over the navigational hurdles – some tools have moved, while others have apparently disappeared (I will miss you, “Content by Title”) – it seems clear that the changes are going…
Read Full Article about A First Look at the New and Improved Google AnalyticsMarket research, such as market sizing, target marketing, market segmentation, product positioning, pricing, and customer satisfaction research, requires good data for the results to be credible. Obtaining reliable customer or prospect data needs good data collection. As a start up or an expansion stage company, if you’re wondering how to do your primary research and…
Read Full Article about Market research: When to do phone interviews over focus groupsThree magic questions for voice of the customer research Coming out of a VOC research with a portfolio company of ours, I looked at the interview transcripts and tried to find the most interesting answers from the customers, the responses that give us the most insights for understanding customer needs and pain points. This is…
Read Full Article about Three simple but effective questions for your customer researchDo you know who your top customers and closest competitors are? If not, you probably wish you did, as this information can be invaluable when identifying target customers, prioritizing product functionality development, and optimizing your product positioning and marketing strategies. So how can you identify your closest competitors and top customers? Generally, you can gain…
Read Full Article about Making Use of Your Top Resource: The Voice of Your CustomerWe've built our team around the idea that we will provide meaningful value to each portfolio company.
We devote every person, every skill, every advantage, and most waking hours into making sure that each and every one of our portfolio companies succeed.
We invest around the world and offer significant global expansion assistance to companies worldwide.
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