In my last post, I dissected the fundamental issues with SaaS marketing techniques in that most strategists still think of SaaS product as a tangible, concrete, self-contained, transferable, or, in short, classic software product, provided superficially “on-demand”, slapped together with a “subscription pricing” that is just another word for “glorified maintenance”. The truth is that…
Read Full Article about SaaS Marketing: Win by Emphasizing the “Service”How can fleet-footed upstarts challenge flat-footed incumbents who have grown rich in the increasingly competitive marketing environment?
Read Full Article about New Marketing Channels: Winning by Going Off the Beaten PathHow to find cool marketing channels and tactics that competitors and related vendors are using? In a comprehensive analysis of all potential marketing channels a company can use to target its selected market segments, competitive research is a very important step. The competitor’s marketing tactics are a good set of inputs for the overall list…
Read Full Article about Online Sleuthing Techniques to Learn about Your Competitors’ Marketing TacticsRecently, our Research and Analytics team has been working on developing a process to help our portfolio companies comprehensively identify and prioritize all marketing channels that are appropriate to their selected product market. This will eventually become a hands-on, self-contained “Research Kit” that our portfolio marketing teams can use when doing such projects on their…
Read Full Article about The Business Benefits of Identifying the Best Marketing ChannelsWhat prioritization factors really matter when identifying which marketing channel types to utilize in your company’s marketing campaign? And which factors should your company use to select marketing channels within a given channel type? These are important questions that every marketing team has to answer when designing a marketing campaign. Your team’s decisions will drastically…
Read Full Article about Marketing Channel Research: How to Design a Prioritization Scheme?Do you have an online brand? Last week, I was chatting with a coworker about potential topics he can blog about. Since there are several popular VC bloggers already, my coworker wondered, How can I stand out and attract attention? This really got me thinking because I was in the same exact position about two…
Read Full Article about 9 Manageable Personal Branding TipsToo often, marketing managers and entrepreneurs lose track of their top assets (their creativity, low brand profile and agility) when determining how to best utilize the event marketing channel. They often see the cost of hosting, participating, exhibiting and/or sponsoring national and regional industry events and user conferences, and immediately assume that the costs of…
Read Full Article about Event Marketing Tactics to Stretch the Marketing BudgetDid you know that your tweets appear in Google search results and are highly valued by its search algorithm? Consequently, optimizing your Twitter SEO strategy can drive significant traffic to your web properties. So how can you improve the SEO value of your tweets? Below is a list of 10 Twitter SEO tips to think…
Read Full Article about 10 Twitter SEO Tips to Optimize Your Influence Marketing StrategyLinkedIn has established itself as the largest professional network in the world, boasting of more than 100 million users and over 200 million profiled companies. Most companies already recognize LinkedIn as the top professional and company directory and one of the market’s best recruiting and job search platforms, but what is not as well known…
Read Full Article about LinkedIn Search Optimization Tips and TricksReinventing the channel for the cloud computing era Building a profitable network of channel partners used to be the “holy grail” for B2B ISVs because it amplified the growth while improving profitability by dramatically reducing customer acquisition costs. Most of the largest software companies in the world still have massive partners programs that they carefully…
Read Full Article about Building a Channel for SaaS Companies – Challenges and OpportunitiesWe've built our team around the idea that we will provide meaningful value to each portfolio company.
We devote every person, every skill, every advantage, and most waking hours into making sure that each and every one of our portfolio companies succeed.
We invest around the world and offer significant global expansion assistance to companies worldwide.
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