Over the last several weeks, I have been writing about how to plan-out, set-up, and execute a one-time or recurring lost customer research project. In this series, I’ve discussed the importance of setting-up an automated lost customer survey to track trends in the reasons for these losses. This week, I will share how your company…
Last week, I shared a pair of lost customer survey and in-depth interview invitation templates. This week, I will provide a process to determine minimum sample size needs for your lost customer research project. Why is it important to determine minimum sample size needs? Resources are limited within all organizations, so being able to identify…
Last week, I shared 10 automated lost customer survey design tips. This week, I will share an example of an automated lost customer survey invitation and an in-depth lost customer interview invitation. These templates are set up for easy conversion into a mail merge template in case your company does not have a CRM set…
Last week, I shared 4 tips to consider when setting-up an automated lost customer survey in SalesForce. This week, I will share 10 automated lost customer survey design tips. Below are 10 survey design tips for building an effective automated lost customer survey: Ask all of your lost customers to complete an automated lost customer…
Over the last 2 weeks, I have written a series of blog posts on project planning and research design factors to consider when setting-up a lost customer research project. In this post, I will share six commonly used lost customer research question types. The types of questions that you choose to ask your lost customers…
Last week, I wrote a blog post on six lost customer research project planning tips. This week, I will share seven research design factors your company should also consider in planning out and setting up a lost customer research initiative. 1) Phone surveys have substantially higher response rates than online surveys, so they are a…
Last week, I wrote a blog post on five facts your company should consider when determining whether or not a lost customer research project is a worthwhile investment of your resources. This week, I will share six lost customer research project planning tips. Before launching a lost customer research initiative, you should come up with…
Last week, I wrote a blog post on five facts your company should consider when determining whether or not a lost customer research project is a worthwhile investment of your resources. This week, I will share five business benefits of launching a lost customer research initiative. Improving your company’s understanding of its former customers will…
Last week, I wrote a blog post on what lost customer research is, why it is a useful market research tool, and when companies should consider launching this type of initiative. This week, I will share five facts your company should consider when determining whether or not a lost customer research project is a worthwhile…
Blog post explaining when and why a company should consider launching a lost customer research initiative.
