How did Google decide to develop Google Drive instead of purchasing Dropbox? The answers may impact your startup’s chances of acquisition one day.
Read Full Article about Google’s Dilemma: Buy Dropbox or Build Google Drive?Google recently started adding headshots to search results pages (SERP’s). Learn how to quickly set this up for your website to flaunt your influence.
Read Full Article about Add Your Headshot to Google Search Results PagesCheck out any “SEO basics” article these days, and the word “longtail” is bound to pop up. And if by chance you haven’t bothered to read any of those tips, longtail keywords basically refer to unique phrases around a popular search term. In other words, something ridiculously general like “business” isn’t going to help you…
Read Full Article about Keyword Strategies: How Much Does Google Influence Search Results?Google is quickly becoming the best platform for Content Marketers. They get it and they are quickly pulling all of the pieces together. Most recently, Google announced Google Currents, which pulls everything together for content marketers who want to easily distribute content to mobile. Google is Building Platforms for Both Content Creators and Content Consumers…
Read Full Article about A Google Marketing Strategy: A Platform For Content Marketers!While a tremendous amount of content is generated everyday on the technical or algorithmic aspects of SEO, the “human element” is one that seems to get far less attention. I’ve known for a while that Google employs teams of actual living, breathing people to help rate the quality of pages in search (in fact, I…
Read Full Article about How Google Quality Raters Affect (and Don’t Affect) Your RankingsAbout a month ago, shortly after Google surpassed the 40 million user mark and completed its hundredth product feature release, the company finalized its initial feature set and opened its social media platform to the public. Google hoped that repositioning its social media platform to an open membership model would spur growth and drive usage among active…
Read Full Article about Google Plus Product Strategy Success: It’s All About Content RelevanceHave you ever questioned the credibility of a Blogger, Tweeter or an independent analyst on a subject matter and wanted to verify whether or not a news source could be trusted? In previous generations, most news and content was generated by publications, publishers, newspapers and media companies that selected and assigned qualified reporters and researchers…
Read Full Article about Will Google News Badges Make Junk Content Writers Irrelevant?Yesterday, Google announced that it was acquiring Motorola Mobility for $12.5 billion, an estimated 63% premium over its market price at the time of announcement. This announcement completed an 8 month strategic positioning move by Motorola to exit the mobile device market and refocus its business model on the Motorola Solutions side of the business.…
Read Full Article about Market Exit Positioning: Google’s Acquisition of Motorola MobilityThink you are too busy for Google+? By now, you have probably heard of Google+. You may have even signed up for an account after being invited by someone in your network. Either way the new network is taking on social media by storm, with an estimated 18 million registered users as of last week. …
Read Full Article about A “How to” Guide for Google+As anyone who regularly uses Google Analytics already knows, the search giant made a major update to the site’s interface this week. Once you get over the navigational hurdles – some tools have moved, while others have apparently disappeared (I will miss you, “Content by Title”) – it seems clear that the changes are going…
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