These five pricing strategy tweaks will make your pricing more attractive to customers.
Before Toyota launched the Lexus brand in 1989 few believed the automaker could gain in foothold in the largest and most competitive luxury car market in the world. To do so would take a keen understanding of the market and a relentless pursuit of perfection.
As a growing business, it’s critical to make sure your corporate culture supports the short and long-term strategies necessary to survive in your market.
Companies can’t efficiently scale without establishing, committing to, and communicating their mission, vision, and values (MVV).
Striving for perfection will only limit your business to the same predictable results. Not only can you learn from failure, it opens the door for significant impact and growth.
In my last post, I dissected the fundamental issues with SaaS marketing techniques in that most strategists still think of SaaS product as a tangible, concrete, self-contained, transferable, or, in short, classic software product, provided superficially “on-demand”, slapped together with a “subscription pricing” that is just another word for “glorified maintenance”. The truth is that…
Can you gather a set of possible ideas, prioritize and experiment with them, and only implement the absolutely best ones? Apple people sure can. If you want to be great, you need to learn about all the possible relevant ideas that have worked for others. You need to create new ideas, blend, adapt and prioritize…
In Ben Horowitz’s influential article on Peacetime CEO/Wartime CEO, he quoted a very memorable line from Andy Grove, the legendary Intel CEO, who chastised a subordinate who came late for a meeting: “All I have in this world is time, and you are wasting my time.” Time is the CEO’s single most important and yet…
Why hire a market data analyst? Recently, I fielded several requests from our portfolio companies in looking for potential support in market trends and data analysis. I wanted to know what the analyses are for, and whether they would be done on a regular basis. Turned out that a common scenario is happening across several…
A few years ago I published my Top 10 New Year’s Resolutions for CEOs. The list is timeless and all CEOs would benefit by taking a look at the list and prioritizing what you should work on starting now. That said, the list is operational in nature and you may be ready for a more…
We've built our team around the idea that we will provide meaningful value to each portfolio company.
We devote every person, every skill, every advantage, and most waking hours into making sure that each and every one of our portfolio companies succeed.
We invest around the world and offer significant global expansion assistance to companies worldwide.
More from Twitter…
Tweet us with your feedback! Tweet to @openviewventure
© Copyright 2010-2013 OpenView Blog. OpenView® is a registered trademark
and OpenView Labs™ is a trademark of OpenView Venture Partners. All Rights Reserved.
