A collection of some of my favorite inspirational marketing quotes to motivate and remind you what content marketing is all about.
The more social media savvy your company has, the better it is for business. Here are three quick ways you can get more employees engaged with social media.
If your workforce isn’t active on social media you’re missing out on a world of opportunities. Here are four compelling reasons to get your employees building their social presence now.
I’m used to the surprised reactions I receive after telling someone that I majored in writing and that I now work for a venture capital firm. Most people don’t associate one with the other – they think I must be a stranger in a strange land. Fortunately, the opposite is true at OpenView. If you’ve…
For content marketers to be effective they need to focus their efforts on building their company — more than their personal — brand.
Last week, I shared what a content matrix is and explained its purpose in a content marketing program. This week, I will share how to develop a content matrix to support a buyer persona focused B2B content marketing strategy and use it as a tool to ensure that content creators are focused on producing content…
Last week, I shared why “Thinking About B2B Content Marketing Through the Lens of the Buyer” can drastically increase the return on investment of content creation activities and help better manage the content side of the marketing budget. This week, I will share what a content matrix is and explain its purpose in a content…
…IF you haven’t figured out your target segments/buyers, don’t already have a content strategy in place, haven’t designed the processes and frameworks that will support it, and don’t possess a committed resource to own the platform and program execution. You literally need all of the above to justify an often expensive marketing automation software investment.…
What truly signifies a piece of engaging content? Is it the most viewed, the most shared, or is it the content that drives a reader to action? What blog metrics should you be monitoring to gauge engagement?
If you’re going to the trouble of publishing a corporate blog you want to know whether or not your content is “working”. But how do you determine which blog metrics provide the best answer?
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