In this first post in my search for the best content strategy online I provide an in-depth look into GE’s touted and visually stunning ecomagination website.
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Last week, I described why every company needs a content factory, citing the fact that good content is essential for building trust and a strong brand. This week, I’m focusing on an important step that startup and expansion-stage companies need to take before they can build that factory: conducting a content marketing self-assessment. Taking the…
There’s nothing like jumping out of a plane to make you consider what’s important. Amanda offers four lessons to apply to your content marketing strategy.
Business blogging doesn’t have to be so difficult or time-consuming. Here are five keys to making your blog writing stress and hassle-free.
If I asked you to close your eyes and imagine a content factory, what would you envision? Most of us associate factories with images of busy assembly lines filled with high-tech machinery. We might think about the people, parts, and processes that it takes to create a product like the laptop I’m writing this article…
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I’ve never read Fifty Shades of Grey, but the wildly popular novel has nevertheless taught me some important content marketing lessons that you should know. In this post I evaluate whether or not the novel should be considered good content.
Content marketing is anything but a shiny object. If it isn’t the focus of your marketing program, you’re doing it wrong.
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Managing a corporate blog requires more than just editing. Keeping employee bloggers motivated is crucial to promoting the blog effectively.
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Every blog could use a good editor, and your corporate blog is no exception. Follow these tips to make the most of its value.
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DemandGen Report’s first Content2Conversion Conference was full of discussion and insight into B2B lead generation, lead nurturing, and content marketing.