Last week, I shared 5 Reasons Why Buyer Personas are Useful for B2B Content Marketing. Prior to that, I wrote a 3-part series on how to effectively develop and utilize a B2B buyer persona framework. In that series, I stressed the importance of identifying behavioral factors — rather than just demographic factors — that influence the way an…
If your content isn’t speaking directly to your buyers and specifically addressing their needs you’re wasting your time. In this post Brandon explains why all content marketing efforts should start with crafting well-informed buyer personas.
It’s one of the biggest marketing buzz words of them all, but what does “engagement” really mean? In this series we’ll discuss defining, measuring, and creating audience engagement via your business blog.
I’ve scoured the Web for the best content factory online. Now, with the search finally over, what elements of content strategy and digital content best practices can we take away from the companies doing content marketing exceptionally well?
Among the negative effects of Facebook is how the social networking site is changing the way we communicate. Before I get into that, let me start with a quick story. In 1963, Ray Kroc appeared on national television to proudly serve up McDonald’s one billionth hamburger. By the time he died 21 years later, just…
Part III of my search for the best content strategy online profiles marketing software company HubSpot, a one-stop shopping source for marketing resources.
What is thought leadership? It’s a question that I recently asked myself after reading about Michigan’s Lake Superior State University’s annual list of overused words and phrases that students deem worthy of banishment from the English language. Among the offenders in 2011 were some tried-and-true favorites (ginormous and man cave to name a couple), as…
Part II of my search for the best content marketing examples online covers marketing automation company Eloqua, and admires its creative, high-quality design.
Get more subscribers to your content marketing efforts now. OpenView Partners used these 6 tactics to get more subscribers & build a list of 12,000 strong.
So you’ve built a content factory. Now what? Knowing what content you’re supposed to produce is one of the biggest challenges you’re going to face. Find out how to make the right decision by reading this blog post.
