We had a great first day at OpenView’s User Experience workshop, which featured incredible insight from Kyrie Robinson, a User Experience Partner with the Silicon Valley Product Group. On that note, I thought I’d explain why we felt user experience was an important topic for our portfolio companies to understand and what led to OpenView creating this workshop.…
Read Full Article about It’s All About the User Experience, Stupid!Think about adding on a content hub to your content marketing repertoire to build thought leadership, brand awareness, and community engagement within your target audience.
Read Full Article about New Example of B2B Content Marketing at WorkA B2B Marketing Year in Review Ah, another year is over. I am still finding it hard to believe that we are just days away from 2012. Before I welcome the new year, I thought it would be cool to take a look back at this past year and share a few key trends and…
Read Full Article about This Year’s Highlights for B2B MarketingSmart marketers have been recognizing the benefits of LinkedIn for B2B social media strategies for some time now. According to Mashable, LinkedIn is growing even faster than it was in 2010. We all know that LinkedIn is a fantastic resource for recruiting, but the benefits don’t stop there. Last year on OpenView Labs, we shared…
Read Full Article about B2B Social Media: How to Boost Engagement on LinkedInFirst touch emails are a tricky beast in the world of sales. When sending out your first email in a B2B sales process, you can either really warm up/inform the lead prior to the first conversation, or you can easily dig your own grave with the click of your send button. So what are the…
Read Full Article about Dos and Don’ts of the First Touch Email in a B2B Sales ProcessAs a B2B marketer, I know how easy it is to be pulled in several directions at once. Unfortunately this makes some think that all marketers suck. The truth is that it all boils down to how many programs a typical B2B marketer is responsible for. Often times there are too many things we are…
Read Full Article about B2B Marketers are Busy: MarketingProfs has a SolutionDon’t have time to promote your content effectively via social media? Fear not, I have a great solution for you! OpenView Labs creates a ton of content and it was hard for me to keep up with promoting it all. We decided to look into our RSS options and we have found dlvr.it to be…
Read Full Article about B2B Social Media: No time to tweet it? dlvr.it!The WSJ had an article yesterday on how venture capital funding is going more and more to consumer technology companies rather than business technology companies. The stimulus is clear: More and more people are online everyday and everyone is spending more time online, so the consumer market opportunities continue to get larger. Also, several consumer…
Read Full Article about Looking for B2B Venture Capital? Take a Look at OpenView Venture Partners!A few weeks ago, HubSpot hosted a webinar on The Science of Timing which was easily the most informative webinar I have ever attended. I left the webinar with actionable next steps and great ideas to implement in our online marketing strategy. Here are my key takeaways from this awesome webinar: Social Media: Retweets increase later in the…
Read Full Article about B2B Social Media: Timing your Marketing Efforts ProperlyI know what you are thinking…you need another social network like you need a hole in the head, right? I hear you, I really do! That’s why you have to trust me when I say this tool is valuable enough for expansion stage companies to add on to their already crowded plates. This is an internal…
Read Full Article about B2B Social Media: Yammer for StartupsWe've built our team around the idea that we will provide meaningful value to each portfolio company.
We devote every person, every skill, every advantage, and most waking hours into making sure that each and every one of our portfolio companies succeed.
We invest around the world and offer significant global expansion assistance to companies worldwide.
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