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OpenView first invested in SmashFly, a recruitment marketing platform, in June 2014. The investment marked our very first in the HCM category, a space that has continued to rapidly evolve and expand. I am very pleased to say that our investment in this amazing team and platform continues to thrive. Today, SmashFly announced that it has raised an additional $22 million in Series B funding led by our friends at Bessemer Venture Partners with continued participation from OpenView.

Since we made our first investment, we’ve seen tremendous growth and maturity from the team at SmashFly. So much so that in 2015 alone, they doubled the size of their team, tripled new customers and released a new version of their software platform with a redesigned user experience and many industry-first product features. In fact, leading employers like Nestle Purina, The Cheesecake Factory, CDW and Great Clips rely on SmashFly’s Total Recruitment Marketing Platform to automate the process of attracting and nurturing candidates and converting them into job applicants, all in the hopes of helping recruiters make great hires faster and more cost effectively.

At OpenView, we expect SmashFly’s market-leadership to continue as the labor market grows increasingly competitive and organizations further ramp hiring in 2016. More companies will look to streamline and fine tune their recruitment and hiring processes using tools like those provided by SmashFly. The days of ‘post and pray’ are over: a proactive, short and long-term recruitment marketing strategy to find, attract, engage, nurture and convert candidates into stronger hires is necessary for the growth of today’s modern organizations.

For more information on today’s exciting news, see the press release here.

Ricky is a Partner at OpenView where he focuses on identifying and analyzing various market and investment opportunities and works with other members of the investment team to structure and conduct diligence on new investments. He is a Board Director at Intronis, SmashFly, and Open-E, and is active as a Board Observer at FieldLens, Spredfast, and FieldAware.