This is my fifth marathon lesson for content marketers. Striking the right balance by understanding your strengths and weaknesses is key for success — here’s why.
Sales & Marketing Strategies
What are some best tactics to put your buyer persona research into action? Here are five tips to help you build and implement effect B2B buyer persona frameworks.
In honor of this week’s Thanksgiving holiday, I’m sharing three reasons why I think everyone should be thankful for content marketing.
Patience is a virtue. Marathon training requires months of patience — here’s how my experience as a runner can make you a more patient marketer.
Like all politicians (and marketers), Kennedy knew the importance of connecting with his audience with the right message. But unlike most, he also had the vision to take full advantage of innovation and change. Even 50 years after his death, we remain captivated by the narrative that he began.
Here is a list of five social media success stories from B2B companies that have found ingenious ways to engage with their audiences online.
Being a planner is a great trait. But even the most effective planners need to be flexible. See how my marathon training can help you be an agile marketer.
Register for a free webinar with sales strategist Michael Hanna and learn how you can motivate your sales team by designing no-fail compensation plans.
I’m sure David Letterman has been meaning to use this list on his show. Since he hasn’t yet, however, I’ll take the liberty. Without further ado, here are the top 10 things you’ll never hear good content marketers say: 10.) Yeah, I don’t really give a damn about my target audience. To be a good…
Here are seven types of sales and marketing waste your organization should seek to eliminate to improve the efficiency and effectiveness of your go-to-market efforts.