Sonian’s VP of Sales Jenn McAuliffe explains how her team is adopting Scrum for sales success — getting laser focused and hitting their numbers.
Sales & Marketing Strategies
Companies that have achieved viral growth don’t just have product/market fit. They’ve also reduced friction to the point that their product is their primary marketing asset.
In this Q&A, Intronis VP of Sales Rob Merklinger discusses his team’s transition to a scalable lead distribution model.
Find out how one Director of Marketing transformed his team’s performance and productivity by adopting Scrum and more Agile marketing practices.
A quick look at how we utilize Scrum not for software development but for agile marketing and helping our portfolio companies move the needle.
Bad news marketers: Here are five reasons why your current lead scoring models aren’t working.
Fresh out of school and looking for your first job? Here’s a little piece of startup career advice you may not expect: become a business development rep.
Learn how to conduct CRM data analysis to successfully mine the richest store of customers data your company will have throughout its growth cycle.
One common mistake marketers make is obsessing over pageviews. Sure, they’re important, but make sure you’re also paying attention to these four content marketing metrics.
When it comes to selling and prospecting, there are a million different variables check off. Fortunately, there are a few sales hacks that can help you increase your connect rate and ultimately, close the deal.