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Economic Model Part 7: Everyone Loves an Economic Engine
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Recruiting: Mindset of a Matchmaker
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Product Management Advice From the Trenches
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Turning Ideas Into Impact: Innovation Can’t Happen Without Flawless Execution
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Product Management Advice From the Trenches (Part 2)
In 2005, product management expert Marty Cagan (one of my heroes, who hosted a workshop for our portfolio companies last year) wrote one of the defining papers on Product Management’s role and responsibilities for the consultancy he founded, Silicon Valley Product Group. In it, he had this to say about the way in which technology…
Read Full Article about Product Management Advice From the Trenches (Part 2)Brand Awareness Survey Questions: Selecting the Optimal Style
Last week, I wrote a blog post on 8 research design factors to consider when planning a B2B brand awareness research project to test the aggregate impact of marketing awareness and outreach initiatives. In that post, I established that an online brand awareness survey is the most effective means for testing and monitoring the impact…
Read Full Article about Brand Awareness Survey Questions: Selecting the Optimal StyleVC Investing: Stepping Away from the Crowd
Looking outside traditional markets and “hot” industries can result in a VC investing match made in Heaven.
Read Full Article about VC Investing: Stepping Away from the CrowdThank You, OpenView
As he moves on to an expansion stage company, an outgoing OpenView recruiter shares highlights from a successful tenure in venture capital.
Read Full Article about Thank You, OpenViewCEOs: 6 Ways To Run Better Meetings
Put an end to those endless, one-sided, do-nothing meetings with these tips for running a better corporate meeting.
Read Full Article about CEOs: 6 Ways To Run Better MeetingsDeploying the Troops: 5 Tips for Using Freelancers Effectively in Content Marketing
So you’ve got a team of freelancers, but are you using them effectively to execute your content marketing strategy? These five rules of the road will help you evaluate your freelance talent, build strong relationships, and get the results you’re looking for.
Read Full Article about Deploying the Troops: 5 Tips for Using Freelancers Effectively in Content MarketingShould Have Been an Artist… (a Startup Lesson from David Choe’s Facebook IPO Payday)
For someone looking at a new role/job with a compelling startup, there is plenty to be gleaned from David Choe’s Facebook IPO payday.
Read Full Article about Should Have Been an Artist… (a Startup Lesson from David Choe’s Facebook IPO Payday)Splurge vs. Save: How to Allocate Your Startup Capital
Several young entrepreneurs share the areas in which they’d spend a little more … and those in which they’d save.
Read Full Article about Splurge vs. Save: How to Allocate Your Startup CapitalLead Qualification Assets: Are You Taking Too Long to Adjust?
If you are not being agile with your messaging (when it is NOT working), your team is likely missing out on many, many opportunities.
Read Full Article about Lead Qualification Assets: Are You Taking Too Long to Adjust?Pick Up the Phone! How to Excel at a Phone Interview
How to make your next phone interview your last one for a while. (in a good way)
Read Full Article about Pick Up the Phone! How to Excel at a Phone InterviewMeet the Authors
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