OpenView Blog

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customer empathy

Understanding the shifts in technology and the direct impact to consumer behavior should be on the minds of any entrepreneur whether large or small. At OpenView, we are obsessed with constantly educating ourselves on technology trends, and that led us to a presentation from  Scott Galloway, Clinical Professor of Marketing at NYU Stern and L2 founder, at the […]

By this point, the Internet of Things — or Machine-to-Machine Communications, or the Internet of Everything, or, simply, “IoT” — is a term most people are familiar with. Defined as a system where items in the physical world, and sensors within these items, are connected to the internet, you may wonder why IoT has only in […]

In February, I attended a conference for women in tech and had the pleasure of speaking to a group of startup junkies about audience growth and the challenges associated with it. Not surprisingly, however, the predominant topic for the rest of the conference focused on cultivating an environment of diversity in tech — specifically, hiring for diversity, […]