In this blog, Amanda Maksymiw offers a simple B2B social media assessment to help marketers determine how to improve their efforts.
Read Full Article about B2B Social Media Assessment: How Do Your Efforts Stack Up?In my last post, I dissected the fundamental issues with SaaS marketing techniques in that most strategists still think of SaaS product as a tangible, concrete, self-contained, transferable, or, in short, classic software product, provided superficially “on-demand”, slapped together with a “subscription pricing” that is just another word for “glorified maintenance”. The truth is that…
Read Full Article about SaaS Marketing: Win by Emphasizing the “Service”Think about adding on a content hub to your content marketing repertoire to build thought leadership, brand awareness, and community engagement within your target audience.
Read Full Article about New Example of B2B Content Marketing at WorkGreat content can drive traffic to your company’s website and turn prospects into customers. Here’s how to get the biggest bang for your content marketing buck.
Read Full Article about Choosing Content that Elevates Your Brand, Generates Sales, and Positions Your Company for SuccessAn Assessment for Influencer Marketing While the majority of my time is spent experimenting with different social media and influencer marketing strategies for OpenView, I am always looking for ways to help our marketers within our portfolio companies and other startups execute their jobs smarter and more efficiently. In my blog for this week, I’d…
Read Full Article about How Does Your Influencer Marketing Strategy Stack Up?In my last post, I began making the case for why writing matters to your company’s bottom line since it’s the backbone of effective content marketing. This week, in conjunction with a couple of searches our recruiting team is working on, I’m writing about a role any expansion-stage company ramping up its content marketing efforts…
Read Full Article about A Key Content Marketing Hire: Why You Need a Managing Editor and What to Look ForB2B Social Media Tactics to Try We already know that LinkedIn is a great channel for recruiting your next star candidate. And smart marketers know that it is a great channel to incorporate into a marketing plan. If you haven’t had the time to explore LinkedIn marketing to the fullest, I will share 3 things…
Read Full Article about 3 LinkedIn Marketing Tactics to Try NowAs some of you may know (because you’re probably subscribers!), OpenView got into the newsletter business a couple of years ago. At the time, we were looking at our content marketing strategy and pouring over the many goals we had for content creation, lead generation, and developing true thought leadership in an industry (venture capital)…
Read Full Article about Turning Ideas into ImpactWhile it is key for CEOs and founders to have a strong personal brand in order to develop credibility and thought leadership for the overall organization, this responsibility should not only fall on only one or two sets of shoulders. Every employee in your organization can contribute to the cause! Why CEOs Should Push Every…
Read Full Article about Why Personal Branding is Important for ALL EmployeesA B2B Marketing Year in Review Ah, another year is over. I am still finding it hard to believe that we are just days away from 2012. Before I welcome the new year, I thought it would be cool to take a look back at this past year and share a few key trends and…
Read Full Article about This Year’s Highlights for B2B MarketingWe've built our team around the idea that we will provide meaningful value to each portfolio company.
We devote every person, every skill, every advantage, and most waking hours into making sure that each and every one of our portfolio companies succeed.
We invest around the world and offer significant global expansion assistance to companies worldwide.
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