Product Management Process Articles

When considering product innovation and creation opportunities, companies must consider whether or not an outcome scenario is well-served, under-served or over-served and use this information in conjunction with segment-specific product targeting opportunity assessments to effectively prioritize product opportunities. Here are 4 segment-specific targeting strategies to ensure your company’s product team is prioritizing the best segment-specific…

In order to design an effective outcome-driven product innovation strategy, companies need to understand how their customers are using their products to achieve their outcome goals and how they measure success in fulfilling these outcome goals. Being able to successfully identify a comprehensive list of customer outcome goals and value measurements and prioritize customer outcomes…

A product’s success is highly dependent upon management’s ability to effectively prioritize product development in a way that best utilizes its competitive advantage and ensures that its products satisfy the needs and wants of its target customers. Below is a list of 3 product prioritization pitfalls that product managers must avoid: 1. Making product improvements…

In most companies there is no shortage of ideas about new product opportunities or how to improve current products. However, not all these ideas are good and in most organizations there is a shortage of engineering bandwidth to convert the good ideas into products. Thus, it is very important for companies to develop an efficient…

How does your company ensure that your product team is focusing its design and development efforts on key product and functionality development? Does your company have an organization management system in place that aligns the interests of your product team with the company’s corporate strategy? If not, the executive management team is setting its products…