For most companies at the expansion stage, building and managing a successful lead gen team requires guidance and a large amount of critical prep work.
Read Full Article about Why You Likely Aren’t Ready to Launch a Lead Gen TeamHave you ever considered how becoming an influencer in a selected subject matter could impact your business? If so, you have probably explored Klout, Peer Index and other tools for measuring online influence, so you could determine how you were stacking up to the competition. In doing so, you probably learned that online influence is…
Read Full Article about Should You Reconsider How You Measure Online Influence?For most senior management teams at expansion-stage companies, launching a lead qualification team can be exciting yet overwhelming. Finding ways to simplify is crucial to success. Here are seven things you should focus on keeping simple.
Read Full Article about Simplicity Is Key When Building a Sustainable Lead Qualification TeamIf you are unhappy with your current job, salary aside, you need to assess the reasons why and whether your new opportunity improves on those deficiencies. Otherwise you will end up in the exact same situation.
Read Full Article about Should I Stay or Should I Go? When You’re Contemplating a Career MoveYour first conversation: the lead is the decision maker, understands your value proposition, has identified a pain point, and wants to talk with someone more senior to learn more. But you come to find out that while they like your solution, they can’t buy until the end of the year. What should you do?
Read Full Article about The Gray Zone: The Place Where Your “Somewhat Qualified” Sales Leads Go to DieWithout a fully built-out CRM, lead qualification can be a nightmare … and completely unproductive. Here is a list of several high-level CRM best practices for companies launching lead qualification teams.
Read Full Article about Is Your CRM Set Up for a Successful Outbound Prospecting Operation?An Assessment for Influencer Marketing While the majority of my time is spent experimenting with different social media and influencer marketing strategies for OpenView, I am always looking for ways to help our marketers within our portfolio companies and other startups execute their jobs smarter and more efficiently. In my blog for this week, I’d…
Read Full Article about How Does Your Influencer Marketing Strategy Stack Up?At Openview Labs, we’re all about helping expansion stage companies scale into enterprises. One of the most critical transitions at this stage is developing a firm-wide laser focus on your most profitable opportunities, and throwing the weight of your entire organization behind them. To really dominate a market, you need to have the best solution…
Read Full Article about 3 Bogus Excuses for a Lack of Focus in Expansion Stage CompaniesIn my last blog post I explained how adopting a strategy of selling on value rather than price helps companies succeed in highly competitive markets. In this post I will discuss why building brand equity is important, especially in competitive markets. Sell value Build brand equity Focus on the target customer segment There are a…
Read Full Article about Building an Effective Go-to-Market Strategy in a Highly Competitive Market – Part 3 of 4 – Building Brand EquityLast week I wrote about how OpenView and OpenView Labs work with our portfolio company’s founders, CEOs and Management Teams after we invest venture capital in their expansion stage software company. Some of you who know us understand our philosophy in building great companies. We don’t believe it is about the money or growth capital…
Read Full Article about Go with a VC That is More Than a Rolodex: Part 2We've built our team around the idea that we will provide meaningful value to each portfolio company.
We devote every person, every skill, every advantage, and most waking hours into making sure that each and every one of our portfolio companies succeed.
We invest around the world and offer significant global expansion assistance to companies worldwide.
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