By now, you know that influencer marketing is a great practice to build into your marketing mix. After all, influence marketing is nothing new; marketers have been targeting influential people and groups in order to effectively reach their target audiences for years. But there are new components to influencer marketing, with the most important being…
Read Full Article about 3 Common Roadblocks to Influencer MarketingThis is the second post in a three-part series that will highlight a few ways smaller startups and expansion stage companies can win against big competitors. To read the intro to the series, click here. To read the first post, click here. In the entertainment world, there are a few crafty tricks that directors and…
Read Full Article about Taking Down the Giant: Be the Thought Leader Your Customers Are Looking ForInfluencer marketing can be an effective strategy to help boost awareness about your product or service, drive traffic to your site, and ultimately shorten your sales cycle. An influencer marketing (or influence marketing) strategy targets few key individuals or groups of individuals who have influence over your target segment. Influencer marketing is an updated approach…
Read Full Article about How to Make Time for Influencer MarketingHave you ever questioned the credibility of a Blogger, Tweeter or an independent analyst on a subject matter and wanted to verify whether or not a news source could be trusted? In previous generations, most news and content was generated by publications, publishers, newspapers and media companies that selected and assigned qualified reporters and researchers…
Read Full Article about Will Google News Badges Make Junk Content Writers Irrelevant?Do you feel like you have a bunch of zombies following you that could care less about what you say on Twitter? Do your followers rarely “Retweet your Tweets” or “Mention” you in posts? If so, you are probably not engaging enough and you may need to rethink your Twitter Marketing Strategy. Don’t be alarmed…
Read Full Article about Twitter Marketing Strategy: Twitter Follower Engagement TipsDid you know that your tweets appear in Google search results and are highly valued by its search algorithm? Consequently, optimizing your Twitter SEO strategy can drive significant traffic to your web properties. So how can you improve the SEO value of your tweets? Below is a list of 10 Twitter SEO tips to think…
Read Full Article about 10 Twitter SEO Tips to Optimize Your Influence Marketing StrategyLinkedIn has established itself as the largest professional network in the world, boasting of more than 100 million users and over 200 million profiled companies. Most companies already recognize LinkedIn as the top professional and company directory and one of the market’s best recruiting and job search platforms, but what is not as well known…
Read Full Article about LinkedIn Search Optimization Tips and TricksThe art and science of creating the right tagline for your product positioning Any experienced marketer knows that writing a tagline or slogan is an important component of any marketing plan; however, it is also fraught with danger because taglines can go very wrong and create exactly the opposite effect of what is desired. Creating…
Read Full Article about The right tagline can make or break your marketing campaignSquadhelp may have your answer! The Chicago based company provides a unique offering aimed at helping startups build a viral following that could be a unique complement to your current influence marketing and content marketing strategy. How does it work? Contest holders are treated to users competing to build viral marketing campaigns and drive traffic…
Read Full Article about Looking For Some Quick Viral Buzz?Rob at “Software by Rob” wrote very recently: “Your traffic sources have a half-life“. In other words, your much coveted traffic sources often come in rapid spikes that go as quickly as they come, as surely as the decaying of natural radioactive elements that give rise to the term “half-life”. This is very true –…
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