How is your company’s brand awareness in comparison to your competitors’? No need to spend loads of money measuring brand awareness … here are some Web-based tools that will do the work for you.
Read Full Article about 6 Alternative Methods for Measuring Brand AwarenessHow can fleet-footed upstarts challenge flat-footed incumbents who have grown rich in the increasingly competitive marketing environment?
Read Full Article about New Marketing Channels: Winning by Going Off the Beaten PathMore on LinkedIn Marketing Last week I shared 3 LinkedIn marketing tactics that all companies should think about implementing now. My first point highlighted the importance of company pages on LinkedIn. Now company pages are not a new feature; in fact company pages have been around since last year. It is surprising to me that…
Read Full Article about 6 Lessons from HubSpot’s LinkedIn Company PageJust as you think you’ve built a great website, it’s time for a segment-focused makeover Today, it’s rare to find a B2B technology website that does not embrace great design principles and employ high-quality content. With the increasing adoption of content marketing, most websites are also optimized for inbound marketing and search engine indexing. “Sophisticated”…
Read Full Article about Does Your Website Speak to the Right Audience?This is the second post in a three-part series that will highlight a few ways smaller startups and expansion stage companies can win against big competitors. To read the intro to the series, click here. To read the first post, click here. In the entertainment world, there are a few crafty tricks that directors and…
Read Full Article about Taking Down the Giant: Be the Thought Leader Your Customers Are Looking ForLast week, HubSpot posted a blog article titled “Confessions of a Content Marketer” that’s caused a bit of a stir within the online marketing community. First, the bad The post paints what many consider to be a false and somewhat unfair picture of content marketing and the people who align themselves with it. It basically…
Read Full Article about What’s Good About the Content vs. Inbound Marketing Debate?I write a lot about the process of content marketing on this blog. But while tips for creating cool posts or getting more Twitter followers are fun, it’s important not to forget that the real goal at the end of the day is to help the company make more money. And while there’s no denying…
Read Full Article about Content and Sales – Connecting the DotsWith all of the buzz around newer techniques with names like inbound marketing, social media marketing, and mobile marketing, I can’t help but point out that there are six more traditional marketing tactics that still work. In fact, in many situations they work better than the newer ones. Here are some of my favorites that…
Read Full Article about 6 Traditional Marketing Techniques That You Need to Try!Last week, we hosted a two-day forum here at OpenView on the nuances of putting together a content marketing strategy at the expansion stage. During the event, our main speaker, Robert Rose of Big Blue Moose (along with OpenView Senior Advisor Joe Pulizzi), addressed many of the challenges and tactics of most content initiatives. Not…
Read Full Article about Hiring for Content: Top Skills to TargetAs I’ve written before, one of the best things about content marketing is seeing how different companies take advantage of it to reach new and existing customers. As it turns out, my recent wedding (and the year-and-a-half of planning that preceded it) opened my eyes to a handful of cool ways that companies are using…
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