In this blog, Amanda Maksymiw offers a simple B2B social media assessment to help marketers determine how to improve their efforts.
Read Full Article about B2B Social Media Assessment: How Do Your Efforts Stack Up?When it’s time to raise capital these five IP mistakes can come back to haunt founders and/or CEOs, regardless of what stage their company is in.
Read Full Article about Don’t Be Haunted By “IP” MistakesOver the last 4 weeks, I have written a series of posts on how to measure an individual’s online influence and provided tips to improve your return on investment in the Blogging, Tweeting and LinkedIn influence channels. This week, I will shift my focus to online brand influence. Earlier today, OpenView released the second of…
Read Full Article about Brand Influence: Is Your Company Maximizing the Return on Its Efforts?When developing your company’s relationship marketing program it’s all about understanding your buyer persona and where they are in their buying journey.
Read Full Article about 16 Questions to Ask When Mapping Out Your Lead Gen Team’s Relationship Marketing PlanCompanies can’t efficiently scale without establishing, committing to, and communicating their mission, vision, and values (MVV).
Read Full Article about Why You’ll Hit the Wall Without MVV (Mission, Vision, and Values)Over the last 3 weeks, I have written a series of blog posts challenging common practices for measuring online influence and offering advice on how to maximize influence in the Twitter and blogging channels. This week, I will share 12 tips to increase your LinkedIn influence. LinkedIn is often an underutilized influence channel. Many influencers…
Read Full Article about LinkedIn Influence: How to Maximize the Return on Your LinkedIn EffortsHow did Google decide to develop Google Drive instead of purchasing Dropbox? The answers may impact your startup’s chances of acquisition one day.
Read Full Article about Google’s Dilemma: Buy Dropbox or Build Google Drive?For most companies at the expansion stage, building and managing a successful lead gen team requires guidance and a large amount of critical prep work.
Read Full Article about Why You Likely Aren’t Ready to Launch a Lead Gen TeamPracticing smart B2B marketing enables you to better connect with your audience, accomplish goals, and avoid looking stupid in the process.
Read Full Article about 5 Ways to Make Your B2B Marketing SmartHave you ever considered how becoming an influencer in a selected subject matter could impact your business? If so, you have probably explored Klout, Peer Index and other tools for measuring online influence, so you could determine how you were stacking up to the competition. In doing so, you probably learned that online influence is…
Read Full Article about Should You Reconsider How You Measure Online Influence?We've built our team around the idea that we will provide meaningful value to each portfolio company.
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