Is SEO dead? Is SMO the heir apparent? Does any of it really matter in the the long march towards discoverability?
Read Full Article about It’s All About Discoverability: Is SEO Dead? Does It Matter?Managing a corporate blog requires more than just editing. Keeping employee bloggers motivated is crucial to promoting the blog effectively.
Read Full Article about Keys to Corporate Blog Promotion and Measuring PerformanceEvery blog could use a good editor, and your corporate blog is no exception. Follow these tips to make the most of its value.
Read Full Article about Tread Lightly and Don’t Carry a Red Pen: Tips for Editing a Corporate BlogDid you know that every month more than a million people turn to Google to find out what a press release is? I’m guessing if you’re reading my content marketing blog, you’re not among them. Still, knowing what they are and knowing how to write them are two different things. That’s why this week, I’m…
Read Full Article about Kick-ass Content: Simple Tips for Writing a Press ReleaseThe importance of preparation, perseverance, and adaptability are just a few of the lessons that that Boston Marathon can teach about how to be successful in content marketing, business, and life. Find out more in this post.
Read Full Article about Going the Distance: Content Marketing Lessons from the Boston MarathonThis week, my Kick-Ass Content series continues with a look at creating reports. I’ve offered up six simple tips to help you write better reports so that you enhance your brand and begin establishing yourself as a thought leader.
Read Full Article about Kick-Ass Content: 6 Tips for Creating Killer ReportsIn the first of his 2-part series on content curation, Jonathan discusses why content curation is a win-win marketing strategy for companies and their audiences.
Read Full Article about Curation-ism, Part I: The Case for Content CurationThink about adding on a content hub to your content marketing repertoire to build thought leadership, brand awareness, and community engagement within your target audience.
Read Full Article about New Example of B2B Content Marketing at WorkWant to know the secret to writing a compelling case study? It’s all about turning your customer’s problem and the solution you provided into a compelling story. Check out this post for tips on doing just that.
Read Full Article about Kick-Ass Content: How to Create a Compelling Case Study in Five ActsJonathan discusses why connecting with customers directly and engaging in a content marketing strategy is important for developing a trusted brand.
Read Full Article about Content Marketing: A Key to Direct Customer EngagementWe've built our team around the idea that we will provide meaningful value to each portfolio company.
We devote every person, every skill, every advantage, and most waking hours into making sure that each and every one of our portfolio companies succeed.
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