In my last post, I touched briefly upon the multiple levels of planning required to successfully and comprehensively attack a target market segment. I highlighted four main areas: Strategic Goals, Resource Allocation, Information Capital and Process and Methodologies. Typically, setting the market segment-specific strategic goals and resource allocation is done at the highest level of…
Read Full Article about Make Market Segmentation Work: Now the Hard Work Begins…As you know, software license agreements contain restrictions (i.e. things you cannot do with the software). While some of them are pretty common (don’t reverse engineer or decompile the software or don’t let a third-party use the software), others are pretty unique. But two very recent big name court cases demonstrate that even the unique…
Read Full Article about Are Software License Restrictions Enforceable?Today I was speaking with an HR Director at one of our portfolio companies and we discussed the idea of writing more creative job descriptions for several of their searches. While a standard job description which outlines the role, responsibilities, and qualifications necessary for an applicant may yield the candidates you are looking for, job…
Read Full Article about Recruiting Tips: Creative Job DescriptionsThere are many different places to go for negotiations training (in general), but where is a great place for learning about the art of software negotiations with customers, partners, etc. (especially for any company seeking growth capital or a venture capital investment)? I highly recommend the Program on Negotiations at Harvard. I have attended some…
Read Full Article about Where to Go For Software Negotiation TrainingIt’s that time again! During the last week of April we will be hosting our quarterly forum here at OpenView Venture Partners. For the Product Team Leaders Workshop we’ve required that our attendees read “Inspired: How to Create Products Customers Love” by Marty Cagan. It’s an interesting read and forces you to ask some key…
Read Full Article about Inspired by Marty CaganA recent survey of over 358 reported trade secret cases (from 1995-2009) has some great nuggets for every software or SAAS company looking for growth capital or a venture capital investment. Without going into the legal nitty gritty (which I know you want me to skip), here are 3 takeways (after I define ‘trade secret’).…
Read Full Article about What You Must Learn from a Survey of 358 Trade Secret CasesThe first mobile phone I remember setting eyes on was Gordon Gekko’s brick phone in the movie Wall Street. More ostentatious than practical, it symbolized the best that technology had to offer in 1987. Fast forward to 2011, and the brick phone has long since been replaced several times over. It is more likely to…
Read Full Article about Four Mobile Truths: The Coming Device RevolutionLast week, Hunter Richards at Software Advice blogged about how VARs should navigate the cloud computing market and related virtualization trends. Based on his recommendations, in order for VARs to maintain their business and competitive positioning, they should do the following: Specialize Develop competency on a leading PaaS Make the cloud’s efficiency work for you and utilize cloud…
Read Full Article about What cloud means for VARsI recently attended OpenView Senior Adviser Luke Hohmann‘s Innovation Games ® class, where I was exposed to a whole new form of primary market research. Innovation Games are carefully designed exercises that use collaboration, visuals, physical props, and facilitation to elicit feedback and creative insights from participants not typically captured by other market research.The feedback and insights can help drive…
Read Full Article about Innovative Market ResearchI am not one of the two Mega Millions winner. I suspect neither are you. But for a moment, let’s pretend like we won. We all have different dreams of what life would be like if we won the lottery. In a brief survey around the OpenView Labs office here were the most common themes:…
Read Full Article about So, you didn’t win the Mega Millions…We've built our team around the idea that we will provide meaningful value to each portfolio company.
We devote every person, every skill, every advantage, and most waking hours into making sure that each and every one of our portfolio companies succeed.
We invest around the world and offer significant global expansion assistance to companies worldwide.
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