When considering making a purchase, many people rely on the advice of a trusted authority in the area in which they are looking to buy. By convincing influencers of the quality of a product and the benefit of its use, companies are able to gain a major advocate for their product.
Read Full Article about Tying Influencer Marketing into MIT Sloan ResearchWe hear often how the U.S. is falling behind the rest of the world in the sciences. By investing in education, a New York man is investing for the really long term and working to build a competitive edge of resources and talent.
Read Full Article about Education: The Really Long-Term Growth StrategyHot on the heels of last month’s announcement of a brand new Cornell technology campus on New York City”s Roosevelt Island, Mayor Bloomberg had more big news this afternoon. At his State of the Commonwealth address, the mayor announced the opening of the Software Engineering Academy in Union Square in September. With financial support from…
Read Full Article about NYC’s Blitz on Technology EducationThis is the Sixth in a series of posts that I am writing aimed at helping entrepreneurs maximize their economic performance. You can find a summary of the full economic model series here . My last post described the characteristics of the best spreadsheet models . This post describes the characteristics of attractive economic models.…
Read Full Article about Economic Model Part 6: Characteristics of Attractive Economic ModelsThis is the Fifth in a series of posts that I am writing aimed at helping entrepreneurs maximize their economic performance. You can find a summary of the economic model series here. My last post described the pros and cons for waiting to build out your economic model. This post describes the characteristics of the…
Read Full Article about Economic Model Part 5: 8 Characteristics of the Best Spreadsheet ModelsDo you have a killer business that you’d really like to fund with venture capital? Do you want VCs to battle each other for an opportunity to give you money? Here’s what you can do to present the business opportunity opportunity on a silver platter: Paint a compelling growth story: It goes without saying, but…
Read Full Article about How to Present Your Business Opportunity to a VC on a Silver PlatterA few years ago I published my Top 10 New Year’s Resolutions for CEOs. The list is timeless and all CEOs would benefit by taking a look at the list and prioritizing what you should work on starting now. That said, the list is operational in nature and you may be ready for a more…
Read Full Article about Corporate Strategy: 2 New Year’s Resolutions to Become a More Strategic CEOAn inside sales manager, either experienced or new, needs to adhere to a standard process as it relates to scaling an inside sales organization. Focusing on the rhythm as it relates to managing the processes, people, metrics and reporting in an inside sales organization is key to success. Below are individual items aimed at providing…
Read Full Article about A Checklist for Inside Sales ManagersOr, when does your knowledge of your market suffice? My colleague Brian Zimmerman wrote recently on the importance of Personas in his evaluation of investment prospects. I have also written many times in the past about the need to focus on a set of segments, to understand those segments inside out in terms of the…
Read Full Article about Corporate Strategy: How to Know When It’s Time to Stop Analyzing and Start ExecutingThis is the second post in a series about the things venture capitalists look for when they perform due diligence of an expansion stage company’s sales organization. To read the intro to the series, click here. To read the first post, click here. When David Meerman Scott published his book The New Rules of Marketing…
Read Full Article about VC Due Diligence: Do You REALLY Know Your Buyer Personas?We've built our team around the idea that we will provide meaningful value to each portfolio company.
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