How to Boost your Content Marketing with Content Curation
January 4, 2011
Content Curation is much easier than Content Development
Earlier this week I pointed to CMI’s Content Marketing and Social Media Predictions (see post here). One of the main trends Joe Pulizzi pointed out was content curation.
My firm has decided to curate content on OpenView Labs for our audiences because so many great resources are currently available for expansion stage software companies in the areas of sales, marketing, product, and company development. Instead of rewriting or competing with the current experts and thought leaders, we are taking the position on searching and sharing the best new ideas in the industry for senior managers of growing technology companies.
Late last year I wrote about our process for content curation on the Content Marketing Institute. Be sure to read the article in full. Three quick steps to curation include:
- Identify the content
- Summarize or repackage the content
- Ensure quality control
Content curation is a great method to supplement your content development efforts. Perhaps your entire company is not on board with the content marketing strategy, and that is ok. Want a quick tip on how we curate content? Set up an email thread encouraging all employees to share any interesting, relevant content they stumble upon throughout the day.
Content curation is not just for venture capital firms. You can take these steps to start curating content for your audience.
Will 2011 be the year you start curating?