OpenView Blog http://blog.openviewpartners.com A blog focused on agile development, business development strategies, content marketing, corporate venture capital, lead generation and SaaS best practices. Mon, 17 Jun 2013 22:30:31 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 5 Reasons Why Relationship Marketing is Good for Your Organization http://blog.openviewpartners.com/5-reasons-why-relationship-marketing-is-good-for-your-organization/ http://blog.openviewpartners.com/5-reasons-why-relationship-marketing-is-good-for-your-organization/#comments Mon, 17 Jun 2013 22:30:31 +0000 Luis Fernandes http://blog.openviewpartners.com/?p=33662 I’ve been focusing a lot on how to plan, build and deploy relationship marketing campaigns as part of an integrated marketing strategy. As you can see, the idea is to start simple and build over time, always mindful of your target buyer’s behavior throughout their buyer journey.  By doing so, prospects are more likely to…

5 Reasons Why Relationship Marketing is Good for Your Organization" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/5-reasons-why-relationship-marketing-is-good-for-your-organization/feed/ 0 How Good Are You at Using Social Media to Distribute Your Content? http://blog.openviewpartners.com/using-social-media-to-distribute-your-content/ http://blog.openviewpartners.com/using-social-media-to-distribute-your-content/#comments Mon, 17 Jun 2013 20:27:29 +0000 Kevin Cain http://blog.openviewpartners.com/?p=33910 The number of social media sites has exploded in recent years, bringing hundreds of potential new marketing channels onto the scene. With so many options — more than 500 by some accounts — it’s easy to get distracted and to waste time experimenting with new channels to distribute content that may not actually provide any…

How Good Are You at Using Social Media to Distribute Your Content?" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/using-social-media-to-distribute-your-content/feed/ 0 Expansion-stage CEOs: Have You Found Your Second-in-Command? http://blog.openviewpartners.com/expansion-stage-ceos-have-you-found-your-second-in-command/ http://blog.openviewpartners.com/expansion-stage-ceos-have-you-found-your-second-in-command/#comments Mon, 17 Jun 2013 18:48:15 +0000 Tien Anh Nguyen http://blog.openviewpartners.com/?p=33783 photo: subarcticmike Successful fast growth companies have a secret sauce: A problem solving, operationally focused second-in-command. I am not going to beat around the bush: Being an expansion-stage CEO is incredibly hard. CEOs are busy, overworked, super-stressed, and lonely. OpenView’s founder and managing director Scott Maxwell has written a whole series of valuable blog posts on…

Expansion-stage CEOs: Have You Found Your Second-in-Command?" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/expansion-stage-ceos-have-you-found-your-second-in-command/feed/ 0 6 Steps to Retooling Your Professional Services During the Expansion Stage http://blog.openviewpartners.com/scaling-professional-services-business/ http://blog.openviewpartners.com/scaling-professional-services-business/#comments Fri, 14 Jun 2013 14:30:17 +0000 Firas Raouf http://blog.openviewpartners.com/?p=33855 Ken Lownie, a consultant specializing in building and scaling professional services teams, share six steps for optimizing your professional services business.

6 Steps to Retooling Your Professional Services During the Expansion Stage" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/scaling-professional-services-business/feed/ 1 Use Your Internal Recruiters as Advisors: 4 Business Insights They Offer http://blog.openviewpartners.com/4-insights-recruiters-offer/ http://blog.openviewpartners.com/4-insights-recruiters-offer/#comments Fri, 14 Jun 2013 13:30:43 +0000 Carlie Smith http://blog.openviewpartners.com/?p=33810 When it comes to hiring, internal recruiters are the eyes and ears of the market. Learn more about the business insights recruiters offer and how to take advantage of it.

Use Your Internal Recruiters as Advisors: 4 Business Insights They Offer" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/4-insights-recruiters-offer/feed/ 0 Determining Market Size: It Is NEVER Just a Number http://blog.openviewpartners.com/determining-market-size-it-is-never-just-a-number/ http://blog.openviewpartners.com/determining-market-size-it-is-never-just-a-number/#comments Fri, 14 Jun 2013 12:30:19 +0000 Tien Anh Nguyen http://blog.openviewpartners.com/?p=29296 The idea of determining market size down to a single number is deceptive. There is no one magic number that can measure the economic potential of a technology company.

Determining Market Size: It Is NEVER Just a Number" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/determining-market-size-it-is-never-just-a-number/feed/ 0 Not the Usual Suspects: 4 Unconventional Social Media Platforms for Business http://blog.openviewpartners.com/not-the-usual-suspects-4-unconventional-social-media-platforms-for-business/ http://blog.openviewpartners.com/not-the-usual-suspects-4-unconventional-social-media-platforms-for-business/#comments Thu, 13 Jun 2013 14:34:47 +0000 Alex Flores http://blog.openviewpartners.com/?p=33652 With the ever-changing landscape of social media it's important to stay ahead of the curve. Learn more about four unconventional social media platforms that could possibly benefit your business.

Not the Usual Suspects: 4 Unconventional Social Media Platforms for Business" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/not-the-usual-suspects-4-unconventional-social-media-platforms-for-business/feed/ 0 It’s Finally Summer! Time to Manage Those Summer Interns You Hired http://blog.openviewpartners.com/managing-interns-effectively/ http://blog.openviewpartners.com/managing-interns-effectively/#comments Thu, 13 Jun 2013 13:30:19 +0000 Meghan Maher http://blog.openviewpartners.com/?p=33761 How do you go about managing interns effectively without impeding your own work? Read these three tips to find out!

It’s Finally Summer! Time to Manage Those Summer Interns You Hired" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/managing-interns-effectively/feed/ 1 Tips on Getting Your Relationship Marketing Strategy Going http://blog.openviewpartners.com/relationship-marketing-strategy-tips-for-adoption/ http://blog.openviewpartners.com/relationship-marketing-strategy-tips-for-adoption/#comments Thu, 13 Jun 2013 12:30:48 +0000 Luis Fernandes http://blog.openviewpartners.com/?p=33597 Marketers working in the trenches can often be skeptical when it comes to considering adopting another “new” strategy. These tips will help you to get your relationship marketing strategy adopted and running efficiently.

Tips on Getting Your Relationship Marketing Strategy Going" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/relationship-marketing-strategy-tips-for-adoption/feed/ 0 Writing a Job Description: Best Practices http://blog.openviewpartners.com/writing-a-job-description-best-practices/ http://blog.openviewpartners.com/writing-a-job-description-best-practices/#comments Wed, 12 Jun 2013 13:30:45 +0000 Katy Smigowski http://blog.openviewpartners.com/?p=33754 Having trouble writing a job description? Follow these best practices to write a powerful job description to attract relevant candidates with top talent.

Writing a Job Description: Best Practices" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/writing-a-job-description-best-practices/feed/ 0 Abusing Market Power: Are Your Big Competitors Rigging the Game? http://blog.openviewpartners.com/abusing-market-power-big-competitors-rigging-the-game/ http://blog.openviewpartners.com/abusing-market-power-big-competitors-rigging-the-game/#comments Wed, 12 Jun 2013 12:30:25 +0000 Nick Petri http://blog.openviewpartners.com/?p=33719 Apple isn't the first tech company to take advantage of its market power. Here's how to identify and respond to anti-competitive behavior.

Abusing Market Power: Are Your Big Competitors Rigging the Game?" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/abusing-market-power-big-competitors-rigging-the-game/feed/ 0 4 Ways to Speed Up the Hiring Process http://blog.openviewpartners.com/speed-up-the-hiring-process/ http://blog.openviewpartners.com/speed-up-the-hiring-process/#comments Tue, 11 Jun 2013 18:33:56 +0000 Lindsey Gurian http://blog.openviewpartners.com/?p=33626 Learn how to speed up the hiring process by discovering four ways to bypass the roadblocks and errors that typically get in the way.

4 Ways to Speed Up the Hiring Process" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/speed-up-the-hiring-process/feed/ 0 Corporate Diversity: Moving Beyond the Numbers to Harness the Core Strengths of Diversity http://blog.openviewpartners.com/corporate-diversity-moving-beyond-the-numbers-to-harness-the-core-strengths-of-diversity/ http://blog.openviewpartners.com/corporate-diversity-moving-beyond-the-numbers-to-harness-the-core-strengths-of-diversity/#comments Tue, 11 Jun 2013 13:00:38 +0000 Salima Ladha http://blog.openviewpartners.com/?p=33502 Too often, companies have a narrow view of corporate diversity that doesn't take into account its true power lies in helping to refine existing strategies and foster higher levels of innovation.

Corporate Diversity: Moving Beyond the Numbers to Harness the Core Strengths of Diversity" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/corporate-diversity-moving-beyond-the-numbers-to-harness-the-core-strengths-of-diversity/feed/ 0 How to Foster a Culture of Collaboration http://blog.openviewpartners.com/how-to-foster-a-culture-of-collaboration/ http://blog.openviewpartners.com/how-to-foster-a-culture-of-collaboration/#comments Tue, 11 Jun 2013 12:30:40 +0000 Tien Anh Nguyen http://blog.openviewpartners.com/?p=30539 Bringing your best performance to a project means success for your team in addition to personal advancement. Learn how developing a stronger culture of collaboration can help raise your entire organization's performance.

How to Foster a Culture of Collaboration" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/how-to-foster-a-culture-of-collaboration/feed/ 0 Social Media Lessons from @HillaryClinton http://blog.openviewpartners.com/social-media-lessons-from-hillaryclinton/ http://blog.openviewpartners.com/social-media-lessons-from-hillaryclinton/#comments Mon, 10 Jun 2013 21:59:15 +0000 Kevin Cain http://blog.openviewpartners.com/?p=33787 Hillary Clinton added a new accomplishment to her long list of achievements on Monday when she made her debut on Twitter. Within hours of setting up her account, she had followed four, sent out her first (and thus far only) Tweet, and picked up over 180,000 followers. In the process, she also brought a new…

Social Media Lessons from @HillaryClinton" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/social-media-lessons-from-hillaryclinton/feed/ 1 Behavioral Interviewing Tips: Top 5 Blunders to Avoid http://blog.openviewpartners.com/behavioral-interviewing-tips-top-5-blunders-to-avoid/ http://blog.openviewpartners.com/behavioral-interviewing-tips-top-5-blunders-to-avoid/#comments Mon, 10 Jun 2013 13:30:34 +0000 Carlie Smith http://blog.openviewpartners.com/?p=33682 These behavioral interviewing tips will help you avoid making the top five blunders that get in the way of conducting an effective interview.

Behavioral Interviewing Tips: Top 5 Blunders to Avoid" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/behavioral-interviewing-tips-top-5-blunders-to-avoid/feed/ 0 How Relationship Marketing Works Within Your Go-To-Market Strategy http://blog.openviewpartners.com/how-relationship-marketing-works-within-your-go-to-market-strategy/ http://blog.openviewpartners.com/how-relationship-marketing-works-within-your-go-to-market-strategy/#comments Mon, 10 Jun 2013 12:30:16 +0000 Luis Fernandes http://blog.openviewpartners.com/?p=33465 Discover how relationship marketing works by shifting the focus away from single conversion events to a more cohesive, integrated process that guides customers on their journey from awareness to loyalty.

How Relationship Marketing Works Within Your Go-To-Market Strategy" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/how-relationship-marketing-works-within-your-go-to-market-strategy/feed/ 0 Rebuilding the Cadillac Brand http://blog.openviewpartners.com/rebranding-examples-rebuilding-cadillac-brand/ http://blog.openviewpartners.com/rebranding-examples-rebuilding-cadillac-brand/#comments Fri, 07 Jun 2013 12:30:31 +0000 Sudip Verma http://blog.openviewpartners.com/?p=33624 How did Cadillac get their groove back? Learn how Cadillac is rebuilding their brand and putting their competitors on notice that they are back.

Rebuilding the Cadillac Brand" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/rebranding-examples-rebuilding-cadillac-brand/feed/ 0 Become A Well-Oiled Hiring Machine: 4 Tips to Optimize Your Hiring Process http://blog.openviewpartners.com/4-tips-to-optimize-your-hiring-process/ http://blog.openviewpartners.com/4-tips-to-optimize-your-hiring-process/#comments Thu, 06 Jun 2013 17:22:14 +0000 Meghan Maher http://blog.openviewpartners.com/?p=33472 In expansion-stage and startup environments, hiring can often fall on the backburner, which is a big mistake. Here are four tips that can help you optimize your hiring process to fill your roles quicker.

Become A Well-Oiled Hiring Machine: 4 Tips to Optimize Your Hiring Process" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/4-tips-to-optimize-your-hiring-process/feed/ 1 3 Ways the U.S. Can Nurture Entrepreneurship — And 3 Ways We Can Screw It Up http://blog.openviewpartners.com/nurturing-entrepreneurship-in-the-us/ http://blog.openviewpartners.com/nurturing-entrepreneurship-in-the-us/#comments Thu, 06 Jun 2013 14:00:37 +0000 Nick Petri http://blog.openviewpartners.com/?p=33631 Nurturing entrepreneurship is a difficult balancing act. Here are three ways the U.S. can do it effectively — and three ways we can blow it.

3 Ways the U.S. Can Nurture Entrepreneurship — And 3 Ways We Can Screw It Up" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/nurturing-entrepreneurship-in-the-us/feed/ 0 Ladies: Want to Change the World? Get into Technology http://blog.openviewpartners.com/women-and-technology-careers-for-changing-the-world/ http://blog.openviewpartners.com/women-and-technology-careers-for-changing-the-world/#comments Thu, 06 Jun 2013 12:00:53 +0000 Katy Smigowski http://blog.openviewpartners.com/?p=33477 The tech sector has traditionally lacked female presence, but are we finally at a turning point? Here are my thoughts on women and technology and the careers that offer us a chance to change the world.

Ladies: Want to Change the World? Get into Technology" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/women-and-technology-careers-for-changing-the-world/feed/ 0 List Building: 5 Ways to Generate More Leads for Your Sales Team http://blog.openviewpartners.com/sales-list-building-5-ways-to-generate-more-leads/ http://blog.openviewpartners.com/sales-list-building-5-ways-to-generate-more-leads/#comments Wed, 05 Jun 2013 21:21:04 +0000 Ori Yankelev http://blog.openviewpartners.com/?p=33594 Finding a reliable source of quality sales leads is a major challenge for any organization. Here are five ways to tackle list building that will help point your sales team in the right direction.

List Building: 5 Ways to Generate More Leads for Your Sales Team" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/sales-list-building-5-ways-to-generate-more-leads/feed/ 1 3 Reasons Why You Should Give Recent Grads a Chance http://blog.openviewpartners.com/3-reasons-to-hire-recent-graduates/ http://blog.openviewpartners.com/3-reasons-to-hire-recent-graduates/#comments Tue, 04 Jun 2013 16:43:39 +0000 Lindsey Gurian http://blog.openviewpartners.com/?p=33367 Still looking for someone with experience to fill your entry level positions? Here are three good reasons to stop your worrying and hire recent graduates.

3 Reasons Why You Should Give Recent Grads a Chance" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/3-reasons-to-hire-recent-graduates/feed/ 1 Mentoring in the Workplace: 3 Keys to Being a Good Mentor http://blog.openviewpartners.com/mentoring-in-the-workplace-3-keys-to-being-a-good-mentor/ http://blog.openviewpartners.com/mentoring-in-the-workplace-3-keys-to-being-a-good-mentor/#comments Tue, 04 Jun 2013 13:28:21 +0000 Salima Ladha http://blog.openviewpartners.com/?p=33489 Effective mentoring in the workplace is one of the strongest drivers of employee productivity and motivation. Learn how to be a good mentor for your employees by focusing on these three key elements.

Mentoring in the Workplace: 3 Keys to Being a Good Mentor" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/mentoring-in-the-workplace-3-keys-to-being-a-good-mentor/feed/ 0 Marketing Confessional: I Dream About Viral Content http://blog.openviewpartners.com/viral-content/ http://blog.openviewpartners.com/viral-content/#comments Tue, 04 Jun 2013 12:47:29 +0000 Kevin Cain http://blog.openviewpartners.com/?p=33527 As a content marketer, I dream about creating viral content that blows up online… I imagine the promotion I’d get after seeing OpenView’s latest eBook get shared a few thousand times on LinkedIn. The rock star status I’d attain if our latest video reached a million views on YouTube… And then I wake up. The…

Marketing Confessional: I Dream About Viral Content" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/viral-content/feed/ 2 Time to Build a Relationship Marketing Campaign http://blog.openviewpartners.com/build-a-relationship-marketing-campaign/ http://blog.openviewpartners.com/build-a-relationship-marketing-campaign/#comments Mon, 03 Jun 2013 17:47:33 +0000 Luis Fernandes http://blog.openviewpartners.com/?p=33324 Build a relationship marketing campaign using these steps and avoid common mistakes. This is the third article in our relationship marketing series.

Time to Build a Relationship Marketing Campaign" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/build-a-relationship-marketing-campaign/feed/ 1 Interview Scorecard: An Effective Evaluation Tool for Assessing Candidates http://blog.openviewpartners.com/interview-scorecard-for-assessing-candidates/ http://blog.openviewpartners.com/interview-scorecard-for-assessing-candidates/#comments Mon, 03 Jun 2013 12:30:27 +0000 Carlie Smith http://blog.openviewpartners.com/?p=33384 Learn why the interview scorecard is such an essential tool in helping hiring managers and stakeholders accurately and objectively make the right hiring decision.

Interview Scorecard: An Effective Evaluation Tool for Assessing Candidates" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/interview-scorecard-for-assessing-candidates/feed/ 0 Armchair Data Science: Exploring SaaS Growth and IPOs http://blog.openviewpartners.com/armchair-data-science-exploring-saas-ipos/ http://blog.openviewpartners.com/armchair-data-science-exploring-saas-ipos/#comments Fri, 31 May 2013 16:00:19 +0000 Rene Miller http://blog.openviewpartners.com/?p=33292 Over the past few weeks, we compiled information on twelve enterprise SaaS and software companies that went public in 2012 and 2013 to take a closer look at the drivers of SaaS IPOs and revenue growth.

Armchair Data Science: Exploring SaaS Growth and IPOs" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/armchair-data-science-exploring-saas-ipos/feed/ 0 2013 Marketing Strategies: 5 B2B Marketers on What’s Working This Year http://blog.openviewpartners.com/2013-marketing-strategies/ http://blog.openviewpartners.com/2013-marketing-strategies/#comments Fri, 31 May 2013 14:00:22 +0000 Megan McNeill http://blog.openviewpartners.com/?p=33277 With the year nearly halfway in the books, it's time to review our 2013 marketing strategies. Which have had the biggest positive impact and results?

2013 Marketing Strategies: 5 B2B Marketers on What’s Working This Year" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/2013-marketing-strategies/feed/ 2 “When at First You Don’t Succeed…” The Key to Passive Candidate Recruiting http://blog.openviewpartners.com/key-to-passive-candidate-recruiting/ http://blog.openviewpartners.com/key-to-passive-candidate-recruiting/#comments Fri, 31 May 2013 12:30:10 +0000 Meghan Maher http://blog.openviewpartners.com/?p=33280 Sometimes, it can seem as though your passive candidate recruiting is going nowhere. But before you give up, try adopting this simple rule that make a big difference.

“When at First You Don’t Succeed…” The Key to Passive Candidate Recruiting" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/key-to-passive-candidate-recruiting/feed/ 0 Removing the Innovative Shackles of Non-Compete Agreements in MA http://blog.openviewpartners.com/removing-non-compete-agreements-in-ma/ http://blog.openviewpartners.com/removing-non-compete-agreements-in-ma/#comments Thu, 30 May 2013 16:00:15 +0000 Brandon Hickie http://blog.openviewpartners.com/?p=32518 Massachusetts’ enforcement of Non-Compete Agreements is stifling innovation. Why has the state been reluctant to do away with these laws? Help change this!

Removing the Innovative Shackles of Non-Compete Agreements in MA" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/removing-non-compete-agreements-in-ma/feed/ 0 Lead Generation Success Stories: Mashery http://blog.openviewpartners.com/outbound-lead-generation-success-stories-mashery/ http://blog.openviewpartners.com/outbound-lead-generation-success-stories-mashery/#comments Thu, 30 May 2013 14:00:28 +0000 Devon McDonald http://blog.openviewpartners.com/?p=33304 Mashery Sales Director Jim McDonough shares his insight and experiences building and managing a pipeline generation machine.

Lead Generation Success Stories: Mashery" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/outbound-lead-generation-success-stories-mashery/feed/ 0 Move Over LinkedIn! Is Identified the Next Big Online Recruiting Tool? http://blog.openviewpartners.com/identified-the-next-big-online-recruiting-tool/ http://blog.openviewpartners.com/identified-the-next-big-online-recruiting-tool/#comments Thu, 30 May 2013 12:00:52 +0000 Lindsey Gurian http://blog.openviewpartners.com/?p=33288 Is Identified set to become the online recruiting tool or choice? Or is it just yet another pretender hoping to challenge LinkedIn?

Move Over LinkedIn! Is Identified the Next Big Online Recruiting Tool?" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/identified-the-next-big-online-recruiting-tool/feed/ 1 Purge Your CRM to Avoid Information Overload http://blog.openviewpartners.com/crm-optimization-avoid-information-overload/ http://blog.openviewpartners.com/crm-optimization-avoid-information-overload/#comments Wed, 29 May 2013 19:03:05 +0000 Nick Petri http://blog.openviewpartners.com/?p=33233 Even if a piece of data in your CRM isn't helping, it can't hurt, right? Wrong. You need to regularly purge your CRM to clear the haystack and find the needle.

Purge Your CRM to Avoid Information Overload" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/crm-optimization-avoid-information-overload/feed/ 2 A Quick & Easy Compensation Calculator for Outbound Lead Generation http://blog.openviewpartners.com/sales-compensation-calculator/ http://blog.openviewpartners.com/sales-compensation-calculator/#comments Wed, 29 May 2013 12:00:02 +0000 Ori Yankelev http://blog.openviewpartners.com/?p=32116 In this post you'll find a basic sales compensation calculator to help you develop your compensation plan for outbound lead generation reps.

A Quick & Easy Compensation Calculator for Outbound Lead Generation" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/sales-compensation-calculator/feed/ 22 SaaS Market Domination: You’re Targeting Too Big of a Market! http://blog.openviewpartners.com/saas-market-size/ http://blog.openviewpartners.com/saas-market-size/#comments Tue, 28 May 2013 21:17:31 +0000 Scott Maxwell http://blog.openviewpartners.com/?p=33131 Every SaaS company wants to dominate its market, but the problem is most founders don't realize the ideal SaaS market approach is highly targeted and focused around customer segmentation.

SaaS Market Domination: You’re Targeting Too Big of a Market!" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/saas-market-size/feed/ 1 These 5 Steps Will Make Your Content Development a Breeze http://blog.openviewpartners.com/content-development-made-easier/ http://blog.openviewpartners.com/content-development-made-easier/#comments Tue, 28 May 2013 17:30:17 +0000 Kevin Cain http://blog.openviewpartners.com/?p=33343 According to the Content Marketing Institute and MarketingProfs’ 2013 Benchmarks, Budgets, and Trends report, the greatest challenge facing most B2B content marketers is content development, and specifically, being able to produce enough content to move the needle. Not surprising, right? Effective content marketing hinges on producing a steady stream of high-quality content — we’re talking…

These 5 Steps Will Make Your Content Development a Breeze" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/content-development-made-easier/feed/ 2 Demand Generation Tips for Growing Net New Leads http://blog.openviewpartners.com/demand-generation-tips-for-growing-net-new-leads/ http://blog.openviewpartners.com/demand-generation-tips-for-growing-net-new-leads/#comments Tue, 28 May 2013 11:30:20 +0000 Luis Fernandes http://blog.openviewpartners.com/?p=32776 Here are three demand generation tips to help you select the best marketing channels and prioritize to get net-new leads fast.

Demand Generation Tips for Growing Net New Leads" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/demand-generation-tips-for-growing-net-new-leads/feed/ 0 4 Tips For Recruiting Business Development Representatives http://blog.openviewpartners.com/recruiting-business-development-representatives/ http://blog.openviewpartners.com/recruiting-business-development-representatives/#comments Fri, 24 May 2013 14:30:41 +0000 Katy Smigowski http://blog.openviewpartners.com/?p=33244 Follow these tips to hire a top inside sales team of outbound prospectors, also commonly titled, business development representatives, who will be invaluable to driving sales leads and vetting prospects.

4 Tips For Recruiting Business Development Representatives" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/recruiting-business-development-representatives/feed/ 0 How to Handle a Failed Product Offering: Lessons from Windows 8 http://blog.openviewpartners.com/how-to-handle-a-failed-product-offering-lessons-from-windows-8/ http://blog.openviewpartners.com/how-to-handle-a-failed-product-offering-lessons-from-windows-8/#comments Fri, 24 May 2013 12:30:54 +0000 Sudip Verma http://blog.openviewpartners.com/?p=33026 Will Microsoft's customer's forgive them for Windows 8? Here are a few lessons we can glean on backtracking gracefully from a failed product offering.

How to Handle a Failed Product Offering: Lessons from Windows 8" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/how-to-handle-a-failed-product-offering-lessons-from-windows-8/feed/ 0 The Truth Behind the “Where Else Are You Interviewing?” Question http://blog.openviewpartners.com/bad-interview-questions-where-else-are-you-interviewing/ http://blog.openviewpartners.com/bad-interview-questions-where-else-are-you-interviewing/#comments Thu, 23 May 2013 13:30:41 +0000 Lindsey Gurian http://blog.openviewpartners.com/?p=33159 Find out why this question really has nothing to do with the candidate, and discover three options that are far more productive to ask in its place.

The Truth Behind the “Where Else Are You Interviewing?” Question" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/bad-interview-questions-where-else-are-you-interviewing/feed/ 0 How to Do Market Research in 5 Minutes http://blog.openviewpartners.com/how-to-do-market-research-in-5-minutes/ http://blog.openviewpartners.com/how-to-do-market-research-in-5-minutes/#comments Thu, 23 May 2013 11:30:09 +0000 Nick Petri http://blog.openviewpartners.com/?p=33212 Senior executives rarely have 30 minutes to burn on your B2B market research interview. Here's what to do if they only give you 5 minutes.

How to Do Market Research in 5 Minutes" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/how-to-do-market-research-in-5-minutes/feed/ 0 The Benefits of a Challenge: A Lesson from Japanese Fishermen http://blog.openviewpartners.com/what-motivates-employees-a-challenge/ http://blog.openviewpartners.com/what-motivates-employees-a-challenge/#comments Wed, 22 May 2013 19:36:05 +0000 Diana Martz http://blog.openviewpartners.com/?p=33169 I just got back from my first trip to Asia, where I learned an interesting story about Japanese fishermen that directly correlates with business principles for employee motivation.

The Benefits of a Challenge: A Lesson from Japanese Fishermen" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/what-motivates-employees-a-challenge/feed/ 1 “Don’t Tell Me What I Can and Can’t Eat!” 4 Simpler Ways To Promote Employee Wellness http://blog.openviewpartners.com/4-simpler-ways-to-promote-employee-wellness/ http://blog.openviewpartners.com/4-simpler-ways-to-promote-employee-wellness/#comments Wed, 22 May 2013 18:33:08 +0000 Meghan Maher http://blog.openviewpartners.com/?p=33123 Want to promote employee wellness without turning away employees? Here are a few less severe options than dictating what they eat.

“Don’t Tell Me What I Can and Can’t Eat!” 4 Simpler Ways To Promote Employee Wellness" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/4-simpler-ways-to-promote-employee-wellness/feed/ 1 Customer Segmentation: What Is Customer Segmentation? http://blog.openviewpartners.com/customer-segmentation-what-is-customer-segmentation/ http://blog.openviewpartners.com/customer-segmentation-what-is-customer-segmentation/#comments Wed, 22 May 2013 12:00:24 +0000 Scott Maxwell http://blog.openviewpartners.com/?p=33135 What is customer segmentation? Your first step in creating a market-dominating growth strategy and dramatically improves your company's growth, competitive advantage, and economic model. Learn how to get started in this post.

Customer Segmentation: What Is Customer Segmentation?" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/customer-segmentation-what-is-customer-segmentation/feed/ 0 Market Exit Positioning: Lessons from Yahoo’s Acquisition of Tumblr http://blog.openviewpartners.com/market-exit-positioning-lessons-from-yahoos-acquisition-of-tumblr/ http://blog.openviewpartners.com/market-exit-positioning-lessons-from-yahoos-acquisition-of-tumblr/#comments Tue, 21 May 2013 16:44:35 +0000 Brandon Hickie http://blog.openviewpartners.com/?p=33177 Here are six market exit positioning takeaways that startup and expansion-stage companies can learn from Tumblr’s successful market exit.

Market Exit Positioning: Lessons from Yahoo’s Acquisition of Tumblr" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/market-exit-positioning-lessons-from-yahoos-acquisition-of-tumblr/feed/ 4 3 Tips for Creating a More Inclusive Workplace for Women http://blog.openviewpartners.com/3-tips-for-a-more-inclusive-workplace-for-women/ http://blog.openviewpartners.com/3-tips-for-a-more-inclusive-workplace-for-women/#comments Tue, 21 May 2013 16:15:46 +0000 Salima Ladha http://blog.openviewpartners.com/?p=33063 Focusing on these three factors can help you boost your hire and employee retention rates by developing a more inclusive workplace for women.

3 Tips for Creating a More Inclusive Workplace for Women" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/3-tips-for-a-more-inclusive-workplace-for-women/feed/ 0 Outbound Lead Generation Team Training: Expanding into New Markets http://blog.openviewpartners.com/outbound-lead-generation-team-training-expanding-into-new-markets/ http://blog.openviewpartners.com/outbound-lead-generation-team-training-expanding-into-new-markets/#comments Tue, 21 May 2013 12:00:42 +0000 Ori Yankelev http://blog.openviewpartners.com/?p=28873 Learn why an asset package is such a crucial tool for outbound lead generation team training, especially for getting your reps prepared for selling into a new market. Earlier this year I wrote a couple of blog posts explaining the importance of training your outbound lead generation team, and what should be included in a new…

Outbound Lead Generation Team Training: Expanding into New Markets" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/outbound-lead-generation-team-training-expanding-into-new-markets/feed/ 1 Pump Up Your Employee Development Process by Focusing on Strengths http://blog.openviewpartners.com/employee-development-process-focusing-on-strengths/ http://blog.openviewpartners.com/employee-development-process-focusing-on-strengths/#comments Mon, 20 May 2013 17:24:53 +0000 Tien Anh Nguyen http://blog.openviewpartners.com/?p=33104 Make the employee development process more effective by focusing on furthering your employees' natural advantages rather than asking them to improve weak areas.

Pump Up Your Employee Development Process by Focusing on Strengths" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

]]> http://blog.openviewpartners.com/employee-development-process-focusing-on-strengths/feed/ 7 Hey Managers! Want Your Millennial Employees To Stick Around? http://blog.openviewpartners.com/3-tips-to-boost-milennial-employee-retention-rate/ http://blog.openviewpartners.com/3-tips-to-boost-milennial-employee-retention-rate/#comments Fri, 17 May 2013 12:00:07 +0000 Meghan Maher http://blog.openviewpartners.com/?p=33037 One of the biggest complaints about Millennials in the workforce is that they are “job hoppy.” Here are three tips to boost your Millennial employee retention rate by empowering them to succeed.

Hey Managers! Want Your Millennial Employees To Stick Around?" target="_blank" style="font-family:sans-serif;text-decoration:none;" >ᔥ via OpenView Blog

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