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Goals Drive Success, but Metrics Drive Goals In a previous post I wrote about the challenges B2B SaaS companies face in successfully building and delivering mobile products. Now it’s time to put it to test. Many of today’s founders have acknowledged the importance of a mobile platform, and despite the challenges associated with driving adoption, […]

Will computers in the workplace ever become obsolete? Pretty unlikely in the short term, but there is tremendous opportunity for mobile applications to improve work processes. For consumers, mobile has become everything. The success of consumer facing companies started today depends either highly or solely on their mobile strategy, experience, and user base. And while […]