Years ago, I worked for a company called Applied Data Research. The company hasn’t existed for about 30 years, but in its prime it was a giant — one of the first truly independent software vendors and a big IBM competitor. When I worked there in the early-mid 1980s, we had a marketing brochure that […]
I’ve been practicing scrum for several months now but recently had the good fortune of learning from Jeff Sutherland over a two-day Scrum course. In short, Scrum is an agile framework originally created with software developers in mind that organizes projects in small, iterative cycles and allows teams to measure their performance. If you’re interested in learning […]
I recently had the pleasure of sitting down for a 30-minute conversation with Mark Organ, the founder and former CEO of Eloqua (which sold to Oracle for $810 million in 2012) and the current founder and CEO of Influitive, an advocate marketing platform that’s pioneering an entirely new category. You can watch the full video […]
At the expansion stage, B2B software companies are focused on two primary objectives: Getting more customers Getting more internal talent Here at OpenView, we are so committed to that notion that we’ve built an an entire investment support team that only focuses on helping our company in those two areas. Designing Your Organization Structure: Where […]
It seems like everyone is talking about burn rates this week. Several high-profile VCs have sounded the alarm (starting with Bill Gurley in the WSJ and then with Marc Andreessen going on one of his now patented “tweet storms”). While all of those guys have addressed some very real concerns (namely, that when the market […]
At OpenView, we focus exclusively on B2B software companies at the expansion stage. But what does that mean, specifically?
There are six natural startup advantages you have over larger, entrenched competitors. When leveraged along with a true sense of urgency, they can help you achieve explosive growth.
Being CEO at a startup or expansion-stage tech company can be a solitary position. Here are five tips to help CEOs find support and make their jobs easier.
What does it really take for a town to grow into a hot startup scene? Entrepreneur and investor Sam Decker reveals the factors he thinks make up the DNA of a tech hotbed.
Companies that have achieved viral growth don’t just have product/market fit. They’ve also reduced friction to the point that their product is their primary marketing asset.