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Sales & Marketing Strategies Articles
Influencer Marketing Basics: The Pitch
In PR and Influencer Marketing, Always Remember to Do Your Homework Earlier today I stumbled upon the following pin from C.C. Chapman, founder of Digital Dads and co-author of Content Rules: C.C. brings up an important point that is clearly often overlooked: NEVER blindly pitch your product or service without doing some critical research. Or…
Read Full Article about Influencer Marketing Basics: The PitchBrand Awareness Survey Questions: Selecting the Optimal Style
Last week, I wrote a blog post on 8 research design factors to consider when planning a B2B brand awareness research project to test the aggregate impact of marketing awareness and outreach initiatives. In that post, I established that an online brand awareness survey is the most effective means for testing and monitoring the impact…
Read Full Article about Brand Awareness Survey Questions: Selecting the Optimal StyleDeploying the Troops: 5 Tips for Using Freelancers Effectively in Content Marketing
So you’ve got a team of freelancers, but are you using them effectively to execute your content marketing strategy? These five rules of the road will help you evaluate your freelance talent, build strong relationships, and get the results you’re looking for.
Read Full Article about Deploying the Troops: 5 Tips for Using Freelancers Effectively in Content MarketingLead Qualification Assets: Are You Taking Too Long to Adjust?
If you are not being agile with your messaging (when it is NOT working), your team is likely missing out on many, many opportunities.
Read Full Article about Lead Qualification Assets: Are You Taking Too Long to Adjust?Don’t Worry: Content Marketing Can’t Kill Social Media
Rumors of social media’s demise (at the hands of content marketing) have been greatly exaggerated.
Read Full Article about Don’t Worry: Content Marketing Can’t Kill Social MediaB2B Brand Awareness Research: 8 Research Design Factors to Consider
Tips to help you build a brand awareness survey that informs and drives sales.
Read Full Article about B2B Brand Awareness Research: 8 Research Design Factors to ConsiderLeveraging Technology to Improve Your Sales Forecast
Smart companies are using technology not only to forecast for them, but also as a tool to manage the forecasting process and improve accuracy.
Read Full Article about Leveraging Technology to Improve Your Sales ForecastNew Marketing Channels: Winning by Going Off the Beaten Path
How can fleet-footed upstarts challenge flat-footed incumbents who have grown rich in the increasingly competitive marketing environment?
Read Full Article about New Marketing Channels: Winning by Going Off the Beaten PathA VC Defines His Perfect Day
For a VC, there’s nothing quite like watching portfolio companies and their founders grow.
Read Full Article about A VC Defines His Perfect DayIt Takes an Army: Building a Stable of Freelance Writers to Meet Your Content Marketing Goals
Freelancer writers are critical for content marketing. Read this post to find out why and how to build your own effective freelance team.
Read Full Article about It Takes an Army: Building a Stable of Freelance Writers to Meet Your Content Marketing Goals
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