If you’ve ever taken the time to create a high-quality piece of B2B content, then you know that there’s nothing more frustrating than when it doesn’t get properly promoted. I mean, what’s the point of creating great content that never gets consumed? And yet, effective content promotion seems to be a recurring challenge plaguing many…
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Having trouble calculating marketing ROI for your marketing campaign? My advice is to pull the plug.
Christy Weymouth shares her insights and experiences building a sales team at ExactTarget, and offers first-hand advice on how to manage a lead generation team effectively.
Continuing my series on relationship marketing strategy examples, here is a detailed look at a multi-touch email drip campaign and the four steps you’ll need to prepare for your relationship marketing program.
Knowing the vocabulary and how the sample procurement process works will better prepare you for purchasing sample fulfill your fulfilling your research study goals.
It’s the first Saturday in May and that means one thing: It’s Derby Day. Here are three branding lessons content marketers everywhere should learn from the odd, irresistible majesty of the Kentucky Derby.
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Some think that the ‘Do Not Track’ movement marks the beginning of the end for tracking cookies. Don’t count on it.
Not all of us were born to be bloggers, but the truth is blogging doesn’t need to be a major time-suck, and it certainly shouldn’t be daunting. Here are a few tips to help you simplify your blogging process and learn how to write a good blog post sans the stress.
Part 1 of my guide covering how to build a relationship marketing program in four weeks walks you through developing your buyer’s journey, creating calls-to-action, building your content inventory, and identifying high-impact channels.