Ever heard of Scrum…or even agile development practices for that matter? If you’re a content marketing professional like me, a doctor or a firefighter, a teacher or an accountant, the answer is probably no. That’s because scrum isn’t a word you’re going to hear at cocktail parties (not fun ones anyway) unless you’re a software…
Read Full Article about Agile Development Practices: How Anyone Can Boost Productivity With ScrumDid you know that every month more than a million people turn to Google to find out what a press release is? I’m guessing if you’re reading my content marketing blog, you’re not among them. Still, knowing what they are and knowing how to write them are two different things. That’s why this week, I’m…
Read Full Article about Kick-ass Content: Simple Tips for Writing a Press ReleaseGoogle recently started adding headshots to search results pages (SERP’s). Learn how to quickly set this up for your website to flaunt your influence.
Read Full Article about Add Your Headshot to Google Search Results PagesThe importance of preparation, perseverance, and adaptability are just a few of the lessons that that Boston Marathon can teach about how to be successful in content marketing, business, and life. Find out more in this post.
Read Full Article about Going the Distance: Content Marketing Lessons from the Boston MarathonThis week, my Kick-Ass Content series continues with a look at creating reports. I’ve offered up six simple tips to help you write better reports so that you enhance your brand and begin establishing yourself as a thought leader.
Read Full Article about Kick-Ass Content: 6 Tips for Creating Killer ReportsWhile a forecast reviews and a pipeline review have a lot in common, they are not the same thing. If you aren’t doing both, there is a good chance that you are setting yourself and your reps up for failure.
Read Full Article about Pipeline Review vs. Forecast Review: Are You Doing Both?Today’s companies need adaptive and strategic leadership now more than ever. Here are six habits of leaders who fit the bill.
Read Full Article about Have What It Takes to Be a Strategic Leader? 6 Habits to Pick Up Now.When job searching, paying attention to the details from your application and throughout the interview process will certainly make a greater impression and put yourself a step ahead of the competition.
Read Full Article about Job Searching: It’s All In the DetailsIt’s 1993. Bill Clinton is unpacking his bags at the White House, “Whoomp! (There it is)” is busting out of boom-boxes everywhere, White Ford Broncos are famous only for their highly questionable safety record, and Oracle is just getting its start as a B2B software company. Let’s compare Oracle (circa 1993) and Salesforce.com (circa 2012).
Read Full Article about CRM 2011 vs. ORCL 1993: B2B Software Time MachineWe may still be in the Stone Age of SaaS Marketing! Here’s why SaaS marketers would do well to take a page out of the service marketing playbook.
Read Full Article about SaaS Marketers Need to Learn from Service MarketingWe've built our team around the idea that we will provide meaningful value to each portfolio company.
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