Start-up Lessons from the Superbowl

Monday, February 8, 2010 by Scott Maxwell
I can't help but point out that the Colts were supposed to win the Superbowl, just as <fill in the blank> is supposed to win in your product market.  But results are not always what they are supposed to be, particularly in fast moving technology markets.

How did the Saints win?

- They played to win.  They came with the passion, drive, and enthusiasm to win.  They would not have won without this, as they were competing with a GREAT team.

- They came to play.  They had a good gameplan and very solid execution from all of their teams; offense, defense, and special teams.

- They took some calculated risks.  They tried for a 4th down touchdown instead of going for the field goal.  They did not get the touchdown, but they did get a three-and-out from the Colts and then got the field goal.  They also started the second half with a really unexpected and successful on-side kick.  They were not going to win without taking the risks, so they took some risks.

- They had some luck.  They had several plays that went in their direction, including their successful on-side kick and an interception late in the game that they returned for a touchdown.

I am reminded every day that good strategy and execution from good teams can win many markets away from the Goliaths during the expansion stage, and the Superbowl is another great reminder...

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