The US wasn’t always a Winter Olympics powerhouse — far from it. Learn how disruptive innovation allowed the US to literally change the game, and how you can put that lesson to work for your company.
Tien Anh Nguyen's Articles
The qualitative nature of buyer insights research makes it hard to communicate the essence of buyer personas and makes them more liable to misinterpretation.
Market research often starts first and foremost with the buyer, but it does not stop there. Your competitors can tell you a lot, too. Discover how competitive research can help you develop and strengthen your buyer insights.
What surprises and innovations lay in store for 2014? Here are my predictions for six disruptive technology trends set to have a major impact this year.
Three B2B content creation tips to help you design more engaging content that tells a captivating story and truly connects customers with your brand.
Here are 3 tips for elevating your B2B content marketing design and taking it to the next level.
Learn the key questions to ask to put your buyer personas into context — a key step in understanding their buyer’s journey and associated buying behavior.
An successful go-to-market strategy requires defining market segments with the optimal level of details to be actionable and effective. Make sure you don’t lose the forest for the trees (and vice versa).
Join me in celebrating Grace Hopper’s pioneering achievement in the early days of Computer Science, her long service to the nation, and her enduring role as an inspiration for aspiring technologists.
Here are seven types of sales and marketing waste your organization should seek to eliminate to improve the efficiency and effectiveness of your go-to-market efforts.