Meet Tien Anh
Tien Anh Nguyen heads up the Research and Analytics team.
View Full Profile Visit OpenView Partners Visit OpenView LabsSign-up Today!
Popular Articles
- How to Make Time for Influencer Marketing
- A Quick Thought on Value Added Board Members vs. Observers
- What Really Matters? An Inside Sales Guide
- Apple’s Marketing Strategy: History Repeats Itself
- BizDev: Your weekly dose of lead gen and content insights.
- OpenView Venture Partners Invests in Kareo, a Leading SaaS-based Medical Billing Platform
- The Easiest Way to Fail In Business: Lack of Market Clarity
- What do a Panda, a Robot and a Bell Have in Common?
Everyday Encounters
Articles by Tien Anh Nguyen
Time: The CEO’s most precious resource
In Ben Horowitz’s influential article on Peacetime CEO/Wartime CEO, he quoted a very memorable line from Andy Grove, the legendary Intel CEO, who chastised a subordinate who came late for a meeting: “All I have in this world is time, and you are wasting my time.” Time is the CEO’s single most important and yet…
Read Full Article about Time: The CEO’s most precious resourceNew Marketing Channels: Winning by Going Off the Beaten Path
How can fleet-footed upstarts challenge flat-footed incumbents who have grown rich in the increasingly competitive marketing environment?
Read Full Article about New Marketing Channels: Winning by Going Off the Beaten PathIndustry Interviews for Market Research: The Dos and Don’ts
What are Industry Interviews? Industry Interviews are informational interviews conducted with participants in a market that the company is selling into, typically not with customers or potential customers. The goal of the interview is not to collect standardized responses for the purpose of quantitative analysis, but is to capture the varied nuances and trends in…
Read Full Article about Industry Interviews for Market Research: The Dos and Don’tsWhy You Need a Superstar Market Data Analyst to Support Your Strategy Development
Why hire a market data analyst? Recently, I fielded several requests from our portfolio companies in looking for potential support in market trends and data analysis. I wanted to know what the analyses are for, and whether they would be done on a regular basis. Turned out that a common scenario is happening across several…
Read Full Article about Why You Need a Superstar Market Data Analyst to Support Your Strategy DevelopmentCan You do Market Research for Free? Yes, With Your Own Internal Databases!
image provided by: {http://www.freedigitalphotos.net/images/view_photog.php?photogid=3062}David Castillo Dominici / FreeDigitalPhotos.net{/link}
Commonly overlooked but invaluable sources of customer data Good market research is essential to developing and executing great marketing strategies. At OpenView Labs, our Research and Analytics team assists the portfolio companies with major marketing research engagements to help them identify and prioritize segments in their markets, develop and test competitive advantage statements for their…
Read Full Article about Can You do Market Research for Free? Yes, With Your Own Internal Databases!Online Sleuthing Techniques to Learn about Your Competitors’ Marketing Tactics
How to find cool marketing channels and tactics that competitors and related vendors are using? In a comprehensive analysis of all potential marketing channels a company can use to target its selected market segments, competitive research is a very important step. The competitor’s marketing tactics are a good set of inputs for the overall list…
Read Full Article about Online Sleuthing Techniques to Learn about Your Competitors’ Marketing TacticsThe Business Benefits of Identifying the Best Marketing Channels
Recently, our Research and Analytics team has been working on developing a process to help our portfolio companies comprehensively identify and prioritize all marketing channels that are appropriate to their selected product market. This will eventually become a hands-on, self-contained “Research Kit” that our portfolio marketing teams can use when doing such projects on their…
Read Full Article about The Business Benefits of Identifying the Best Marketing ChannelsOpenView Labs Projects: A Retrospective
Looking back over the last 5 years Around the turn of the new year, I am in a retrospective mood. Having recently written a few blog posts about how OpenView Labs consult with our portfolio companies, I was interested in seeing how our projects have changed over time, since we began working as a value-add…
Read Full Article about OpenView Labs Projects: A RetrospectiveOpenView Labs: Tools and Methodologies
In a previous post, I describe in details how OpenView Labs currently work with the portfolio companies, principally in 3 models of engagements. An important part of our aspirations is to gather and create new best practices across all functional areas, as well as the internal development of best practice tools and methodologies as an…
Read Full Article about OpenView Labs: Tools and MethodologiesHow Do OpenView Labs Work with Portfolio Companies?
Four years ago, in early 2008, as the world’s economies gyrated in the deepest crisis since the Great Depression, a group of OpenView’s team members packed up our boxes, cleaned out our desks and left the building on 303 Congress Street. We went down the street and established ourselves in a half-finished office space on…
Read Full Article about How Do OpenView Labs Work with Portfolio Companies?
More from Twitter…