Tien Anh Nguyen heads up the OpenView Research and Analytics team. He is focused on leading market and product strategy engagements in areas such as target segmentation, marketing operations management, and marketing channels research with portfolio companies and investment prospects.
Full ProfileThere’s no bigger productivity killer than unnecessary meetings. Here are four questions to ask before accepting a meeting invite to have better meetings and cut down on meetings that aren’t essential.
5 different ways to build more focus into your marketing strategy to amplify the impact of your branding and market awareness investment.
It may sound counter-intuitive, but doing less could actually be your best bet to increase your brand awareness and improve your marketing performance.
Strategic business partnerships add tremendous value to a company’s market position, operational effectiveness, and competitive edge. Read on for specific examples of the benefits of partnership development.
Strong partnerships with professional service providers are crucial to allowing a technology company to provide a satisfying full product experience for its customers.
Building a partner ecosystem is important to your company’s distribution strategy. The post will discuss the most common types of ecosystem partners in the software industry.
When it comes to professional services for software companies, the best talent needs to have a rare combination of technical expertise, collaborative working style, and a customer-centered attitude.
Mid-level management and executives have got a bad rap but they really are the most important team members in your organization.
To compete successfully with major incumbent software vendors, expansion-stage companies need to develop an effective professional services organization.
Boise can boast it is the birthplace of two of the largest airlines in the United States. Here are three entrepreneurship and innovation lessons from its early aviation pioneers.
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