How did Cadillac get their groove back? Learn how Cadillac is rebuilding their brand and putting their competitors on notice that they are back.
Will Microsoft’s customer’s forgive them for Windows 8? Here are a few lessons we can glean on backtracking gracefully from a failed product offering.
Many established manufacturers create a product family to keep their customers and maximize their lifetime value. What are your options as a SaaS company for doing the same?
Here are three lessons in customer service conflict resolution I recently learned from the automotive industry. Even though my dealer let me down, I’ll keep going back. Here’s why.
When selling cloud solutions, it pays to bring the conversation down to earth. Here are three suggestions for how to educate buyers on how the Cloud can work for them.
How does a global software company call their flagship phone platform a startup? Here are three ways Microsoft’s Windows Phone strategy is taking pages from the startup playbook in its hunt for a competitive advantage.
Looking for tips on how to craft a PowerPoint presentation that will delight your clients? Read on to learn how to create the perfect pitch deck that fits your client’s corporate culture.
Maintaining a steady stream of communications with your customers is key to retaining them. Read on for tips on how to improve your customer relationship management by crafting a customer touchpoint strategy.
Are you in the early stages of building your organization? Read on for some key tactics to help in creating a company that is truly customer service focused.
How important are strong B2B customer relationships? You might be surprised how these three customer engagement tactics can help impact your bottom line.