Every SaaS company wants to dominate its market, but the problem is most founders don’t realize the ideal SaaS market approach is highly targeted and focused around customer segmentation.
Scott Maxwell's Articles
What is customer segmentation? Your first step in creating a market-dominating growth strategy and dramatically improves your company’s growth, competitive advantage, and economic model. Learn how to get started in this post.
Follow these 11 industry trends to see where the puck is going and make sure your SaaS product strategy gets you there first.
We all have learned great things from our mothers. Given that yesterday was Mothers Day, I reflected on six business principles I have learned from my mom.
Is your approach to marketing up to date? Here are the eight critical pieces of a productive marketing framework you need to try on and get fitted for right away.
When it comes down to it, what is software as a service? I believe there is merely one law that should dictate SaaS, compared to many freedoms that it offers.
I have personally been overwhelmed by the show of support for Boston over the last 24 hours. For those interested in raising funds in support of the victims of the Boston Marathon tragedy, here is one way you can help.
With more and more companies offering to install software on enterprise clouds is Installed-Software-as-a-Service (ISAAS) the next evolution in enterprise software packaging?
One of the best ways to create true impact in a growing business is to create a team full of innovators who aren’t afraid to start or embrace a movement. Make 2013 your “Year of Leadership.”
A board of directors is a team. And like any team, you need to construct yours with the right set of people who add unique value to the organization.