Articles by Scott Maxwell

SaaS Product Strategy: 11 Industry Trends That Can Help You Follow Wayne Gretzky’s Advice

May 16, 2013 by

SaaS Product Strategy: 11 Industry Trends That Can Help You Follow Wayne Gretzky’s Advice

Follow these 11 industry trends to see where the puck is going and make sure your SaaS product strategy gets you there first.

6 Business Principles I Learned From My Mom

May 13, 2013 by

6 Business Principles I Learned From My Mom

We all have learned great things from our mothers. Given that yesterday was Mothers Day, I reflected on six business principles I have learned from my mom.

B2B Marketers: Your Marketing Wardrobe Needs an Update

April 24, 2013 by

B2B Marketers: Your Marketing Wardrobe Needs an Update

Is your approach to marketing up to date? Here are the eight critical pieces of a productive marketing framework you need to try on and get fitted for right away.

The One & Only “Law” for SaaS (vs. the Many Freedoms You Should Be Taking Advantage Of)

April 18, 2013 by

The One & Only “Law” for SaaS (vs. the Many Freedoms You Should Be Taking Advantage Of)

When it comes down to it, what is software as a service? I believe there is merely one law that should dictate SaaS, compared to many freedoms that it offers.

Thank You for All Your Outreach to Boston! Here’s How You Can Help

April 16, 2013 by

Thank You for All Your Outreach to Boston! Here’s How You Can Help

I have personally been overwhelmed by the show of support for Boston over the last 24 hours. For those interested in raising funds in support of the victims of the Boston Marathon tragedy, here is one way you can help.

Is Installed-Software-as-a-Service (ISAAS) the Next Software Packaging?

April 10, 2013 by

Is Installed-Software-as-a-Service (ISAAS) the Next Software Packaging?

With more and more companies offering to install software on enterprise clouds is Installed-Software-as-a-Service (ISAAS) the next evolution in enterprise software packaging?

Why Your Company Should Make 2013 the “Year of Leadership”

April 2, 2013 by

Why Your Company Should Make 2013 the “Year of Leadership”

One of the best ways to create true impact in a growing business is to create a team full of innovators who aren’t afraid to start or embrace a movement. Make 2013 your “Year of Leadership.”

The Board of Directors Dream Team: 7 Board Roles Every Expansion-Stage Company Needs to Have

December 13, 2012 by

The Board of Directors Dream Team: 7 Board Roles Every Expansion-Stage Company Needs to Have

A board of directors is a team. And like any team, you need to construct yours with the right set of people who add unique value to the organization.

The One Skill that All Great Managers Have

November 1, 2012 by

The One Skill that All Great Managers Have

What is the one skill that all great managers have? It’s simple, really. Great managers know how to do one or two things at a time, and keep all of their balls in the air while moving onto the next thing. Ultimately, they’re able to keep that process going until they have built a remarkable…

Employee Productivity: Do More By Taking On Less and Focusing on the Few Things that Matter

October 29, 2012 by

Employee Productivity: Do More By Taking On Less and Focusing on the Few Things that Matter

photo: hooverine I have probably had 10 conversations over the last couple of weeks that involve me trying to get individuals, teams, or companies to take on fewer initiatives.  My point to them as it relates to employee productivity isn’t that they should do less, but rather that they can do more by taking on…