Articles by Rene Miller

Armchair Data Science: Exploring SaaS Growth and IPOs

May 31, 2013 by

Actual is not normal (a tribute to Edward Tufte)

Over the past few weeks, we compiled information on twelve enterprise SaaS and software companies that went public in 2012 and 2013 to take a closer look at the drivers of SaaS IPOs and revenue growth.

Is Your Expansion-Stage Company “Flaring” Your Resources?

July 5, 2012 by

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In the process of extracting their prized commodity from the earth, big oil companies occasionally encounter a mixture of hydrocarbon gas that rises along with the crude oil to the surface. They separate the gas from the oil and put it through a process where it is liquefied, shipped to major markets, and sold for…

Expansion-Stage Company Insight from Google’s Mistake at I/O 2012

June 29, 2012 by

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Image provided by: birgerking

Highlights from Google’s I/O 2012 event include announcements about the Nexus 7 Tablet, Project Glass, and Compute Engine. But despite the sky diving and three ring circus Google put on, one item stuck out in particular: 50% of Google+ users sign into their account every day. Admittedly, I have not looked too deeply into the…

Tying Influencer Marketing into MIT Sloan Research

March 30, 2012 by

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image provided by: Flickr

When considering making a purchase, many people rely on the advice of a trusted authority in the area in which they are looking to buy. By convincing influencers of the quality of a product and the benefit of its use, companies are able to gain a major advocate for their product.

Meeting Customers’ Expectations with APM

March 22, 2012 by

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image provided by: adamr / FreeDigitalPhotos.net

Did you know that a 1-second delay in page-load time on your website equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions? A new crop of application performance monitoring (APM) companies is providing valuable services to prevent companies from losing customers due to a slow website or application.

8 Tips for Using Camtasia to Make Simple, High Quality Screencasts

January 23, 2012 by

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image provided by: biggraham / Flickr

In the neverending search for dynamic content for websites, Camtasia provides the ability to create polished, engaging video presentations that serve as a great addition to any home page. The program offers dozens of different callout and highlight features, intuitive editing and video/audio alignment capabilities, and several different production options. However, with such a powerful…