Articles by Ori Yankelev

For some, sales performance benchmarking can help provide answers to a variety questions about sales and outbound lead generation team effectiveness, but others are skeptical. Which side do you fall on?

In this post I will cover how outbound lead generation teams can collaborate with marketing by creating multi-channel relationship marketing programs.

Events provide another opportunity for productive marketing and sales team collaboration, but in order to get the most value and avoid distraction be sure to follow these tips.

Creating a feedback loop between your outbound lead generation team and marketers is a great way to encourage sales and marketing collaboration.

This post covers why it’s so important to foster collaboration between your outbound lead generation team and your sales team — and highlights four big mistakes that will ensure that doesn’t happen.

Many outbound lead generation initiatives fall short because the team doesn’t collaborate well with the sales team, the primary beneficiary of their efforts.

Outbound lead generation can be a grind, but contests are a great way of motivating outbound lead generation reps and creating a competitive environment.

In my last post I introduced the importance of training your outbound lead generation team. In this post I’ll layout my recommendations for what should be included in the new hire onboarding training.