Articles by Nick Petri

How to Do Market Research in 5 Minutes

May 23, 2013 by

How to Do Market Research in 5 Minutes

Image provided by: Campaign Asia

Senior executives rarely have 30 minutes to burn on your B2B market research interview. Here’s what to do if they only give you 5 minutes.

Calculating Marketing ROI: If You Can’t Measure It, Don’t Invest

May 8, 2013 by

Calculating Marketing ROI: If You Can’t Measure It, Don’t Invest

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Having trouble calculating marketing ROI for your marketing campaign? My advice is to pull the plug.

Bad News for Marketers: Are Tracking Cookies Headed for Deletion?

May 3, 2013 by

Bad News for Marketers: Are Tracking Cookies Headed for Deletion?

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Some think that the ‘Do Not Track’ movement marks the beginning of the end for tracking cookies. Don’t count on it.

Mashery and Layer 7 Get Acquired: Who’s Next in the API Ecosystem?

April 23, 2013 by

Mashery and Layer 7 Get Acquired: Who’s Next in the API Ecosystem?

The acquisitions of Mashery and Layer 7 are a huge vote of confidence for APIs. Here are 7 other companies in the API ecosystem whose acquisition prospects benefit from the news.

Does This Meeting Need to Happen? 4 Questions to Ask Before Scheduling

April 3, 2013 by

Does This Meeting Need to Happen? 4 Questions to Ask Before Scheduling

Image provided by: Matt Rehnstrom

Meetings can be a great way to get on the same page, or a tremendous waste of time. As your company scales, you can’t afford the latter. Here are four questions to ask to have fewer meetings that are more productive.

Experience is Overrated in B2B Entrepreneurship

March 30, 2013 by

Experience is Overrated in B2B Entrepreneurship

As Paul Graham says, the best consumer startups come from personal experience. The same is not true in B2B entrepreneurship.

Lead Qualification: Quantity vs. Quality

March 26, 2013 by

Lead Qualification: Quantity vs. Quality

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Lead qualification is an inherently subtractive exercise. More qualified leads means fewer of them. So how do get enough high quality leads to go around?

How One Consultant Sleeps at Night

February 25, 2013 by

How One Consultant Sleeps at Night

Misaligned incentives and a lack of accountability have traditionally taken their toll on management consulting ethics. OpenView Labs is a different kind of consultant. Here’s why.

Mo Data, Mo Problems: 7 Inconvenient Truths About Big Data

February 14, 2013 by

Mo Data, Mo Problems: 7 Inconvenient Truths About Big Data

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Before you fire all of your mid-level executives and replace them with Hadoop, consider the following seven inconvenient truths about Big Data.

Monetizing the Byproducts of Your Technology

February 5, 2013 by

Monetizing the Byproducts of Your Technology

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Amazon, Twitter, and TechCrunch have all successfully turned byproducts of their technology into revenue streams. Does your company have valuable byproducts?