Articles by Nick Petri

Attacking Competitor Segmentation Blind Spots

June 19, 2013 by

Image provided by: {link:http:// www.mercedesdealernews.com }Mercedes Dealer News{/link}

Image provided by: Mercedes Dealer News

Here at OpenView Labs, we’re big fans of segmentation. I won’t go too far into how or why we think you should develop a segmentation scheme, as we’ve written about this topic numerous times, except to say that tailoring specific portions of your product or website to like-minded groups of prospects can go a long…

Abusing Market Power: Are Your Big Competitors Rigging the Game?

June 12, 2013 by

A night in Chicago

Apple isn’t the first tech company to take advantage of its market power. Here’s how to identify and respond to anti-competitive behavior.

3 Ways the U.S. Can Nurture Entrepreneurship — And 3 Ways We Can Screw It Up

June 6, 2013 by

Nurturing-plant

Nurturing entrepreneurship is a difficult balancing act. Here are three ways the U.S. can do it effectively — and three ways we can blow it.

Purge Your CRM to Avoid Information Overload

May 29, 2013 by

Image provided by: {link:http://www.liberonetwork.com}Libero Network{/link}

Image provided by: Libero Network

Even if a piece of data in your CRM isn’t helping, it can’t hurt, right? Wrong. You need to regularly purge your CRM to clear the haystack and find the needle.

How to Do Market Research in 5 Minutes

May 23, 2013 by

Image provided by: {link:http://www.campaignasia.com}Campaign Asia{/link}

Image provided by: Campaign Asia

Senior executives rarely have 30 minutes to burn on your B2B market research interview. Here’s what to do if they only give you 5 minutes.

Calculating Marketing ROI: If You Can’t Measure It, Don’t Invest

May 8, 2013 by

Image provided by: {link:http://www.thecarconnection.com}The Car Connection{/link}

Image provided by: The Car Connection

Having trouble calculating marketing ROI for your marketing campaign? My advice is to pull the plug.

Bad News for Marketers: Are Tracking Cookies Headed for Deletion?

May 3, 2013 by

Image provided by: {link:http://blog.sgrouples.com}sgrouples{/link}

Image provided by: sgrouples

Some think that the ‘Do Not Track’ movement marks the beginning of the end for tracking cookies. Don’t count on it.

Mashery and Layer 7 Get Acquired: Who’s Next in the API Ecosystem?

April 23, 2013 by

Mashery-Logo

The acquisitions of Mashery and Layer 7 are a huge vote of confidence for APIs. Here are 7 other companies in the API ecosystem whose acquisition prospects benefit from the news.

Does This Meeting Need to Happen? 4 Questions to Ask Before Scheduling

April 3, 2013 by

Image provided by: {link:http://mattsrehnstrom.com}Matt Rehnstrom{/link}

Image provided by: Matt Rehnstrom

Meetings can be a great way to get on the same page, or a tremendous waste of time. As your company scales, you can’t afford the latter. Here are four questions to ask to have fewer meetings that are more productive.

Experience is Overrated in B2B Entrepreneurship

March 30, 2013 by

paul-graham

As Paul Graham says, the best consumer startups come from personal experience. The same is not true in B2B entrepreneurship.