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Senior executives rarely have 30 minutes to burn on your B2B market research interview. Here’s what to do if they only give you 5 minutes.
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Having trouble calculating marketing ROI for your marketing campaign? My advice is to pull the plug.
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Some think that the ‘Do Not Track’ movement marks the beginning of the end for tracking cookies. Don’t count on it.
The acquisitions of Mashery and Layer 7 are a huge vote of confidence for APIs. Here are 7 other companies in the API ecosystem whose acquisition prospects benefit from the news.
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Meetings can be a great way to get on the same page, or a tremendous waste of time. As your company scales, you can’t afford the latter. Here are four questions to ask to have fewer meetings that are more productive.
As Paul Graham says, the best consumer startups come from personal experience. The same is not true in B2B entrepreneurship.
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Lead qualification is an inherently subtractive exercise. More qualified leads means fewer of them. So how do get enough high quality leads to go around?
Misaligned incentives and a lack of accountability have traditionally taken their toll on management consulting ethics. OpenView Labs is a different kind of consultant. Here’s why.
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Before you fire all of your mid-level executives and replace them with Hadoop, consider the following seven inconvenient truths about Big Data.
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Amazon, Twitter, and TechCrunch have all successfully turned byproducts of their technology into revenue streams. Does your company have valuable byproducts?