Megan McNeill's Articles

What Creative Writing Can Teach Us About Content Marketing

Pen & book

I read a wonderful article from Shel Holtz today called, “Fiction’s place in the content marketing mix.” The writing major within me was delighted by Shel’s insight, which explains how the elements of fiction writing can be employed by content marketers to convey technical concepts or personalize the customer experience. While Shel’s post deals with…