Luis Fernandes is responsible for helping OpenView and its portfolio companies build and grow integrated relationship marketing programs with prospects, customers, and key influencers. By working directly with sales and marketing stakeholders within OpenView’s portfolio, Luis helps implement programs and encourage best practices around distributing the most important messaging to the most targeted prospects, through the most appropriate channels, at the best times and frequency.
I’ve been focusing a lot on how to plan, build and deploy relationship marketing campaigns as part of an integrated marketing strategy. As you can see, the idea is to start simple and build over time, always mindful of your target buyer’s behavior throughout their buyer journey. By doing so, prospects are more likely to…
Marketers working in the trenches can often be skeptical when it comes to considering adopting another “new” strategy. These tips will help you to get your relationship marketing strategy adopted and running efficiently.
Discover how relationship marketing works by shifting the focus away from single conversion events to a more cohesive, integrated process that guides customers on their journey from awareness to loyalty.
Build a relationship marketing campaign using these steps and avoid common mistakes. This is the third article in our relationship marketing series.
Here are three demand generation tips to help you select the best marketing channels and prioritize to get net-new leads fast.
Continuing my series on relationship marketing strategy examples, here is a detailed look at a multi-touch email drip campaign and the four steps you’ll need to prepare for your relationship marketing program.
Part 1 of my guide covering how to build a relationship marketing program in four weeks walks you through developing your buyer’s journey, creating calls-to-action, building your content inventory, and identifying high-impact channels.
These three blog metrics will help you determine which sites are driving referral traffic to your blog, which keywords are working, and if your content is resonating with your target audience.
Develop a content personalization strategy the same way you approach choosing a birthday card. See how this process works and ways to improve conversions.
Integrated marketing tips to help small businesses setup, execute, and measure holistic marketing programs across the entire customer life-cycle.
