If you are a content marketer at an expansion-stage company, you’re often a one-man show. It can be a lonely position if you don’t feel like you have the support you need to get the job done. Fortunately, there are a ton of content marketing tools and resources out there that you can leverage to…
I was at a party recently and got asked what I do for work. When I replied that I am the director of content strategy at a venture capital firm called OpenView, the guy who had asked the question stared at me with a blank look on his face. He explained that he understood the…
Remember that scene from “Ferris Bueller’s Day Off” with the economics teacher who has no idea how to engage his class? It illustrates an important lesson: If you want to get more engagement around your content, you’ve got to use the right tactics to appeal to your audience.
We all need to learn from our mistakes. In this post, I’ve listed 10 of the most common content marketing mistakes I see companies make along with ways to avoid them. Manage to steer clear of these pitfall in 2013, and I guarantee your content marketing will yield much greater results.
Want to listen in on my recent conversation with Marcus Sheridan (aka the Sales Lion), a B2B content marketing consultant and the keynote speaker at Content Marketing World 2012? In this post, he shares his perspectives on some of the challenges content marketers face and why every company should be embracing content and SEO.
2012 is quickly coming to a end! Here’s a thematic look back at some of the topics I’ve covered in my content marketing blog this year.
The end of the year is almost here and if you want to build a content factory in 2013, you’ve got work to do. This week’s post talks about the five things you need to do right now to get ready to build a successful content factory in 2013.
To be truly successful, a company’s content marketing strategy has to extend beyond the marketing department. In fact, the strategy has to be baked into the organization’s DNA, with everyone from the CEO down committed to supporting it in some fashion. Without that support, it’s virtually impossible to execute an effective content marketing program.
As content marketing becomes increasingly popular, more content marketing services are coming on the scene. From content management systems to automated content distribution and promotion platforms, a plethora of services are looking to cash in on the action by taking various responsibilities off your content marketing plate. But is it the right thing to do?
One of the downsides of living in the information age is that we are literally drowning in a sea of content. To stand out, you need to cut through the marketing crap to create content that’s useful and that will meet your audience’s needs.