Kevin Cain's Articles

5 Signs that You Need to Hire a Managing Editor

pen

Lately I’ve had the opportunity to work with a couple of young companies that were just in the process of establishing their content marketing programs. At both organizations, the executives had come to recognize the role that creating and distributing valuable content could play in generating and nurturing leads, driving conversions, elevating their brand, and…

Attention Marketers: Before You Go Global, Get Local!

content localization

If your company is marketing anywhere outside of the United States, it’s essential that you take the time to customize your content and marketing messages for local audiences. Although we live in an increasingly globalized world where English has become the lingua franca and the international barriers that once existed are falling, that doesn’t mean…