Kevin Cain's Articles

5 Tips for Building a Community of Fans, Followers, and Subscribers

metal music fans

Every content marketing program needs an online community to support it. By converting your target audience into fans, followers, and subscribers, you are effectively earning the right to communicate with your targets directly. For that reason alone, it is important to encourage your target audience to like your Facebook page, follow you on Twitter, join…

6 Steps to Integrate Influencers into Your Content Marketing Plan

influence

Incorporating influencer marketing into your content strategy is a great way to accelerate your content marketing efforts. The six steps below describe how to successfully identify and build relationships with the influencers who have the greatest impact on your buyers and how to incorporate them into your content marketing efforts. 1. Figure out Who Influences Your Buyers…

5 Signs that You Need to Hire a Managing Editor

pen

Lately I’ve had the opportunity to work with a couple of young companies that were just in the process of establishing their content marketing programs. At both organizations, the executives had come to recognize the role that creating and distributing valuable content could play in generating and nurturing leads, driving conversions, elevating their brand, and…

Attention Marketers: Before You Go Global, Get Local!

content localization

If your company is marketing anywhere outside of the United States, it’s essential that you take the time to customize your content and marketing messages for local audiences. Although we live in an increasingly globalized world where English has become the lingua franca and the international barriers that once existed are falling, that doesn’t mean…