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Kevin is responsible for setting and executing OpenView’s content marketing strategy.
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Articles by Kevin Cain
Deploying the Troops: 5 Tips for Using Freelancers Effectively in Content Marketing
So you’ve got a team of freelancers, but are you using them effectively to execute your content marketing strategy? These five rules of the road will help you evaluate your freelance talent, build strong relationships, and get the results you’re looking for.
Read Full Article about Deploying the Troops: 5 Tips for Using Freelancers Effectively in Content MarketingIt Takes an Army: Building a Stable of Freelance Writers to Meet Your Content Marketing Goals
Freelancer writers are critical for content marketing. Read this post to find out why and how to build your own effective freelance team.
Read Full Article about It Takes an Army: Building a Stable of Freelance Writers to Meet Your Content Marketing GoalsA Key Content Marketing Hire: Why You Need a Managing Editor and What to Look For
In my last post, I began making the case for why writing matters to your company’s bottom line since it’s the backbone of effective content marketing. This week, in conjunction with a couple of searches our recruiting team is working on, I’m writing about a role any expansion-stage company ramping up its content marketing efforts…
Read Full Article about A Key Content Marketing Hire: Why You Need a Managing Editor and What to Look ForA Way With Words? Why Writing Still Matters to Your Bottom Line
As a kid, my father would sometimes put on his best British accent and tell me that one of the keys to success in life is mastering the “King’s English.” What he meant is that being able to write clearly, accurately and succinctly is an essential skill. Fast forward 20 years and that simple piece…
Read Full Article about A Way With Words? Why Writing Still Matters to Your Bottom Line
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