Leading expansion-stage B2B venture firm grows team in order to broaden its ability to discover, engage and deliver value to the world’s best enterprise software companies Boston, MA — May 19, 2015 – OpenView Venture Partners announced today the addition of three new team members, Kelsey Heavey, Allie Letourneau and Gail Axelrod. The three, who […]
Many are looking for ways to help the people in Nepal who have been impacted by last weekend’s devastating earthquake. Pictures like the ones below show the extent of the damage and are stark indicators of how much it’s going to take to recover and rebuild. The loss of life is staggering and tragic. The […]
In this week’s episode of the Founder’s Corner, Tawheed Kader, founder and CEO of Sales Communications Platform ToutApp, shares the story behind his company’s growth and his thoughts on customer segmentation, upfront payments, building lasting customer relationships, and more.
Unsubscribes — no marketer wants to see them. But while you may see it as goodbye, these companies see it as another chance to say hello.
Velocity Partners co-founder and Creative Director Doug Kessler is issuing a challenge to his fellow B2B marketers: stop marketing like you’re scared.
Are you producing your marketing content the same way you filled out your bracket? It’s time to stop the guessing game madness and start making smarter content marketing predictions.
Thinking of creating content to support your sales and marketing? STOP! Before you spend any time and money, use this simple tool to ensure it’s actually going to move the needle.
Is there a simple secret to creating content that grabs your audience’s attention and leaves a lasting impression? Indeed there is. Use more visuals — the weirder the better. It’s science.
Is your marketing really connecting with your customers? Learn how to market like Google by tapping into the three key elements of remarkable branded storytelling.
My review of Joe Pulizzi’s Epic Content Marketing, and my three favorite lessons from the book.