In this week’s episode of the Founder’s Corner, Tawheed Kader, founder and CEO of Sales Communications Platform ToutApp, shares the story behind his company’s growth and his thoughts on customer segmentation, upfront payments, building lasting customer relationships, and more.
Unsubscribes — no marketer wants to see them. But while you may see it as goodbye, these companies see it as another chance to say hello.
Velocity Partners co-founder and Creative Director Doug Kessler is issuing a challenge to his fellow B2B marketers: stop marketing like you’re scared.
Are you producing your marketing content the same way you filled out your bracket? It’s time to stop the guessing game madness and start making smarter content marketing predictions.
Thinking of creating content to support your sales and marketing? STOP! Before you spend any time and money, use this simple tool to ensure it’s actually going to move the needle.
Is there a simple secret to creating content that grabs your audience’s attention and leaves a lasting impression? Indeed there is. Use more visuals — the weirder the better. It’s science.
Is your marketing really connecting with your customers? Learn how to market like Google by tapping into the three key elements of remarkable branded storytelling.
My review of Joe Pulizzi’s Epic Content Marketing, and my three favorite lessons from the book.
How do the best content marketers do it all? The truth is they don’t. Learn the secret to building a lean content marketing team that’s efficient and scalable.
Like all politicians (and marketers), Kennedy knew the importance of connecting with his audience with the right message. But unlike most, he also had the vision to take full advantage of innovation and change. Even 50 years after his death, we remain captivated by the narrative that he began.