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Full ProfileEarlier this week, I watched Alex Osterwalder introduce his Business Model Canvas to a group of avid listeners at MIT’s Legatum center and walked away from his presentation wishing that more Entrepreneurs used it. Osterwalder’s Canvas asks managers to think about their business model in the way that I think about it as a potential…
#3. Posting to the wrong Twitter account The beauty of Twitter clients is that they let you manage multiple accounts. Unfortunately, they also make it easy to post personal messages to professional accounts by accident. In 2011, Twitter accidents included the American Red Cross #gettingslizzard at work, Chrysler complaining about how no one in the…
When facing a product or PR problem that could be catastrophic for your business, there are a few things that you don’t do. At the most basic, you don’t pretend the problem doesn’t exist and you don’t ignore the customer having the problem. Sounds simple right? Surprisingly, a large number of firms have yet to…
Half of any battle is controlling the media perception of “us” and “them.” Despite its decentralized nature, Occupy Wall Street has been characterizing itself as “speaking up for the 99% who have no voice in government” and “representing the marginalized” by repeatedly providing quotes and sound-bytes of that nature to news sources both reputable and…
As a society, when we talk about introverts and extroverts positioning for leadership roles, the dialogue almost always runs in the direction of what introverts can do to “overcome” their personalities and appear more like extroverts to others. According to the Wall Street Journal, about 65% of senior managers surveyed by the TheLadders.com in 2006…
A couple weeks ago I threw my hands up in despair over the number of companies out there whose websites, product videos, and white papers failed to answer the very basic question of “What do you do?”. As best practices and marketing strategies go, this is a pretty poor one – especially if you’re looking…
Title: The Five Most Important Questions (You will ever ask about your organization). Author: Peter F. Drucker and the Leader to Leader Institute Edition: 2007 Presentation: Organization – Chapters are broken down by the five questions with two additional sections about Leadership and Self-Assessment. Each section is written by a different co-author who takes one…
Anyone running a business while simultaneously looking for investors or seeking a venture capital investment will invariably be busy. They are sometimes so busy that they end up taking phone calls with potential investors at inconvenient times, or else go from one phone call directly to another. While the need to multi-task during these calls…
Title: Go To Market Strategy Author: Lawrence Friedman Edition: 2002 Presentation: Organization – Though the cover, graphics, and chapter pages of this book make it look more than a little gimmicky, the content is actually laid out in a useful, neatly organized, logical way. Each chapter comes with an introduction and summary for easy skimming…
The attendees of this week’s Sales Forum had to face approximately two feet of snow here in Boston yesterday. For those of you lucky enough to avoid the abysmal weather, here is the conclusion to last week’s review of Sales Management. Title: Sales Management Author: Robert J Calvin Edition: 2001 Presentation: Organization & Readability are…
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