If your messaging is outdated, then your company’s relevancy in the marketplace might be, too. Don’t let a zombified value prop give your prospects the wrong impression. Every 3,000 miles or so, you pull your car into an auto repair shop, fork over $20, and watch as someone swaps out your car’s old oil with […]
I recently had the pleasure of sitting down for a 30-minute conversation with Mark Organ, the founder and former CEO of Eloqua (which sold to Oracle for $810 million in 2012) and the current founder and CEO of Influitive, an advocate marketing platform that’s pioneering an entirely new category. You can watch the full video […]
Mark Organ has been revolutionizing the B2B marketing space for 15 years, first as the founder and CEO of Eloqua, the world leader in marketing automation software, which was acquired by Oracle for $871 million, and more recently as the founder and CEO of advocate marketing pioneer Influitive. Organ recently sat down with us to […]
At the expansion stage, B2B software companies are focused on two primary objectives: Getting more customers Getting more internal talent Here at OpenView, we are so committed to that notion that we’ve built an an entire investment support team that only focuses on helping our company in those two areas. Designing Your Organization Structure: Where […]
When it comes to working with our portfolio companies, there are two primary ways that the OpenView Labs Team can help: with major projects and minor projects.
Sonian’s VP of Sales Jenn McAuliffe explains how her team is adopting Scrum for sales success — getting laser focused and hitting their numbers.
Here at OpenView, we often get questions about our OpenView Labs team. In this post, I’m answering some of the most common — from how to the team operates to the benefits it adds to our portfolio.
Meet Blake Harris and Rebecca Churt, OpenView’s growth strategists helping portfolio companies optimize their lead generation and nurturing processes.
In this Q&A, Intronis VP of Sales Rob Merklinger discusses his team’s transition to a scalable lead distribution model.
Find out how one Director of Marketing transformed his team’s performance and productivity by adopting Scrum and more Agile marketing practices.