I recently had the pleasure of sitting down for a 30-minute conversation with Mark Organ, the founder and former CEO of Eloqua (which sold to Oracle for $810 million in 2012) and the current founder and CEO of Influitive, an advocate marketing platform that’s pioneering an entirely new category. You can watch the full video […]
Mark Organ has been revolutionizing the B2B marketing space for 15 years, first as the founder and CEO of Eloqua, the world leader in marketing automation software, which was acquired by Oracle for $871 million, and more recently as the founder and CEO of advocate marketing pioneer Influitive. Organ recently sat down with us to […]
At the expansion stage, B2B software companies are focused on two primary objectives: Getting more customers Getting more internal talent Here at OpenView, we are so committed to that notion that we’ve built an an entire investment support team that only focuses on helping our company in those two areas. Designing Your Organization Structure: Where […]
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