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Most people think of Mark Organ as a successful serial entrepreneur. Organ, after all, founded marketing automation pioneer Eloqua (acquired by Oracle for $871M) and is now the founder and CEO of Influitive, the company credited with creating advocate marketing. Before those entrepreneurial successes, however, Organ was an academic at Northwestern University with intentions of earning a […]

Knowing when to pivot can be make or break for any startup. Look at Instagram, Fab.com, Pinterest, and Flickr (just to name a few). Mark Organ, Founder of Eloqua and Influitive, recently sat down with OpenView to share the light bulb moment that lead to his own pivot, and set Eloqua on the path to […]

Eloqua and Influitive founder Mark Organ shares his predictions for the rapidly evolving B2B marketing landscape. Where is B2B marketing headed? What trends should companies be taking advantage of today to to achieve rapid growth tomorrow? Entrepreneur and marketing pioneer Mark Organ has built his career on having smart answers to these questions, and those […]

Intronis VP of Partner Success Jasmine Lombardi Awarded Silver Stevie for Female Executive of the Year Much attention has been paid to the frustratingly persistent gender gap in the startup and tech world this year. Some of the most memorable news — from Tinder’s alleged harassment of former VP Whitney Wolfe to “GamerGate” and the […]

If your messaging is outdated, then your company’s relevancy in the marketplace might be, too. Don’t let a zombified value prop give your prospects the wrong impression. Every 3,000 miles or so, you pull your car into an auto repair shop, fork over $20, and watch as someone swaps out your car’s old oil with […]

At the expansion stage, B2B software companies are focused on two primary objectives: Getting more customers Getting more internal talent Here at OpenView, we are so committed to that notion that we’ve built an an entire investment support team that only focuses on helping our company in those two areas. Designing Your Organization Structure: Where […]