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If your messaging is outdated, then your company’s relevancy in the marketplace might be, too. Don’t let a zombified value prop give your prospects the wrong impression. Every 3,000 miles or so, you pull your car into an auto repair shop, fork over $20, and watch as someone swaps out your car’s old oil with […]

At the expansion stage, B2B software companies are focused on two primary objectives: Getting more customers Getting more internal talent Here at OpenView, we are so committed to that notion that we’ve built an an entire investment support team that only focuses on helping our company in those two areas. Designing Your Organization Structure: Where […]