Knowing when to pivot can be make or break for any startup. Look at Instagram, Fab.com, Pinterest, and Flickr (just to name a few). Mark Organ, Founder of Eloqua and Influitive, recently sat down with OpenView to share the light bulb moment that lead to his own pivot, and set Eloqua on the path to […]
Eloqua and Influitive founder Mark Organ shares his predictions for the rapidly evolving B2B marketing landscape. Where is B2B marketing headed? What trends should companies be taking advantage of today to to achieve rapid growth tomorrow? Entrepreneur and marketing pioneer Mark Organ has built his career on having smart answers to these questions, and those […]
Intronis VP of Partner Success Jasmine Lombardi Awarded Silver Stevie for Female Executive of the Year Much attention has been paid to the frustratingly persistent gender gap in the startup and tech world this year. Some of the most memorable news — from Tinder’s alleged harassment of former VP Whitney Wolfe to “GamerGate” and the […]
If your messaging is outdated, then your company’s relevancy in the marketplace might be, too. Don’t let a zombified value prop give your prospects the wrong impression. Every 3,000 miles or so, you pull your car into an auto repair shop, fork over $20, and watch as someone swaps out your car’s old oil with […]
I recently had the pleasure of sitting down for a 30-minute conversation with Mark Organ, the founder and former CEO of Eloqua (which sold to Oracle for $810 million in 2012) and the current founder and CEO of Influitive, an advocate marketing platform that’s pioneering an entirely new category. You can watch the full video […]
Mark Organ has been revolutionizing the B2B marketing space for 15 years, first as the founder and CEO of Eloqua, the world leader in marketing automation software, which was acquired by Oracle for $871 million, and more recently as the founder and CEO of advocate marketing pioneer Influitive. Organ recently sat down with us to […]
At the expansion stage, B2B software companies are focused on two primary objectives: Getting more customers Getting more internal talent Here at OpenView, we are so committed to that notion that we’ve built an an entire investment support team that only focuses on helping our company in those two areas. Designing Your Organization Structure: Where […]
When it comes to working with our portfolio companies, there are two primary ways that the OpenView Labs Team can help: with major projects and minor projects.
Sonian’s VP of Sales Jenn McAuliffe explains how her team is adopting Scrum for sales success — getting laser focused and hitting their numbers.
Here at OpenView, we often get questions about our OpenView Labs team. In this post, I’m answering some of the most common — from how to the team operates to the benefits it adds to our portfolio.