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	<title>OpenView Blog &#187; Diana Martz</title>
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	<link>http://blog.openviewpartners.com</link>
	<description>A blog focused on agile development, business development strategies, content marketing, corporate venture capital, lead generation and SaaS best practices.</description>
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		<title>Candidate Follow-Up Emails &#8212; Make It or Break It?</title>
		<link>http://blog.openviewpartners.com/candidate-follow-up-emails-make-it-or-break-it/</link>
		<comments>http://blog.openviewpartners.com/candidate-follow-up-emails-make-it-or-break-it/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 16:38:08 +0000</pubDate>
		<dc:creator>Diana Martz</dc:creator>
				<category><![CDATA[Recruitment & Hiring]]></category>
		<category><![CDATA[corporate recruiting]]></category>
		<category><![CDATA[hiring process]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[recruiting questions]]></category>

		<guid isPermaLink="false">http://blog.openviewpartners.com/?p=7491</guid>
		<description><![CDATA[Often, after conducting a phone interview with a candidate, I promptly receive a &#8220;thank you&#8221; email from them as a means to display their interest in the opportunity that was discussed.  Sometimes, after an in-person interview, I&#8217;ll even receive a hand-written note (which is completely unnecessary, but appreciated).  But on occasion, I will conduct an&#8230;]]></description>
			<content:encoded><![CDATA[<p>Often, after conducting a phone interview with a candidate, I promptly receive a &#8220;thank you&#8221; email from them as a means to display their interest in the opportunity that was discussed.  Sometimes, after an in-person interview, I&#8217;ll even receive a hand-written note (which is completely unnecessary, but appreciated).  But on occasion, I will conduct an interview and will not hear from the candidate afterward at all.</p>
<p><img class="size-full wp-image-10338 alignright" style="margin: 5px;" src="http://blog.kevinlearynet.netdna-cdn.com/files/ThankYouEmail.jpg" alt="" width="225" height="220" /></p>
<p>A lack of follow-up makes me question how strong the candidate&#8217;s interest in the opportunity truly is, but for positions where closing a deal is essential &#8212; sales at an <a href='http://blog.openviewpartners.com/keyword/expansion-stage/' title='More articles related to Expansion Stage' class='keyword-link'>expansion stage</a> company, sourcing for a venture capital firm, etc. &#8212; it can be a deal breaker.</p>
<p>If a candidate is truly interested in continuing conversations and potentially joining OpenView or one of the portfolio companies we support, why wouldn&#8217;t they continue to try to &#8220;close the deal&#8221; and follow up after an interview? Sales candidates, and candidates in any field for that matter, need to remember their ABCs when interviewing&#8230; <strong>Always Be Closing</strong>.</p>
<p>I have worked with hiring managers who have said to take any candidate out of the interview process who does not follow up with me after an interview, no matter how strong they were in their actual interview. Candidate follow-up is not only good manners, but may be essential to actually landing the job!</p>
<p><em><strong>Do you consider a candidate&#8217;s follow-up, or lack of follow-up, during your interview process?</strong></em></p>]]></content:encoded>
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		<title>Creating Social Media Guidelines for Your Employees</title>
		<link>http://blog.openviewpartners.com/creating-social-media-guidelines-for-your-employees/</link>
		<comments>http://blog.openviewpartners.com/creating-social-media-guidelines-for-your-employees/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 19:14:08 +0000</pubDate>
		<dc:creator>Diana Martz</dc:creator>
				<category><![CDATA[Sales & Marketing Strategies]]></category>

		<guid isPermaLink="false">http://blog.openviewpartners.com/?p=9573</guid>
		<description><![CDATA[What would happen if one of your employees Tweeted something in poor taste&#8230; publicly&#8230; and then sent a Tweet promoting your company? All companies, no matter what size, need to make sure social media guidelines are in place and understood by their employees in order to avoid such scenarios from happening. When creating social media&#8230;]]></description>
			<content:encoded><![CDATA[<p><strong>What would happen if one of your employees Tweeted something in poor taste&#8230; publicly&#8230; and then sent a Tweet promoting your company?</strong></p>
<p><img class="alignright size-medium wp-image-9838" src="http://blog.kevinlearynet.netdna-cdn.com/files/socialmediaguidelines-300x271.png" alt="" width="240" height="217" /></p>
<p>All companies, no matter what size, need to make sure social media guidelines are in place and understood by their employees in order to avoid such scenarios from happening.</p>
<div>
<p>When creating <a href="http://labs.openviewpartners.com/qa-lee-odden-on-the-evolution-of-social-media-and-search/" target="_blank">social media</a> guidelines, make it clear to your employees that failure to follow them could not only harm the employee&#8217;s and the company&#8217;s reputation, but, in extreme cases, could be grounds for termination.  Ask your employees to be cognizant at all times when using social media.</p>
<p>Below are some social media guidelines which the <a href='http://blog.openviewpartners.com/keyword/openview-labs/' title='More articles related to Openview Labs' class='keyword-link'>OpenView Labs</a>&#8217; People team has put together that may be helpful in crafting your company&#8217;s social media policy for employees&#8230;</p>
<p><span style="text-decoration: underline"><strong>Social Media Guidelines for Employees:<br />
</strong></span></p>
<p><span style="text-decoration: underline"><strong><span class="Apple-style-span" style="font-weight: normal"><strong>Be Respectful</strong></span></strong></span></p>
<ul>
<li>Do not use social media to berate others or display poor taste; if you have an opinion you would like to share, express it professionally and use facts to support your opinion.</li>
<li>Do not speak poorly of your firm/company or any of its employees.</li>
<li>If you are using intellectual property from someone else, get their permission to share it or cite your source.</li>
</ul>
<p><strong>Use Good Judgement</strong></p>
<ul>
<li>If you choose to use a social media network as a combination of your personal and your business contacts, determine what&#8217;s appropriate to share with these audiences.</li>
<li>Keep in mind that the content you post online can often come up in a search engine.</li>
<li><strong>Bottom line:</strong> If what you are posting is not something you&#8217;d be comfortable showing your boss or your grandmother and having cited with your name on CNN, don&#8217;t post it.</li>
</ul>
<p><strong>Be Productive</strong></p>
<ul>
<li>Don&#8217;t let social media get in the way of the job you were hired to do.</li>
<li>Utilize social media to enhance your job; engage your customers, share your professional expertise, promote your company&#8217;s mission.</li>
</ul>
<p><strong>Protect Yourself</strong></p>
<ul>
<li>If you maintain a professional blog, post a disclaimer stating that the views expressed in your blog are purely yours and do not necessarily reflect the views of your company.</li>
<li>Always post information which is true to the best of your knowledge. If an error is made, be transparent about it and make the correction immediately.</li>
<li>If you feel unable to follow any of these social media guidelines, protect the information which you share. Set up your accounts so only certain users with granted permission have access to your Facebook wall, Tweets, etc.</li>
</ul>
<div><em>For additional information on employee social media guidelines, check out: </em></div>
<div>
<ul>
<li><a href="http://socialmediatoday.com/ralphpaglia/141903/social-media-employee-policy-examples-over-100-companies-and-organizations" target="_blank">Social Media Employee Policy Examples from Over 100 Companies and Organizations </a></li>
<li><a href="http://mashable.com/2009/06/02/social-media-policy-musts/" target="_blank">10 Must-Haves for Your Social Media Policy</a></li>
</ul>
</div>
</div>]]></content:encoded>
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		<title>Before Extending an Offer You MUST Do These Three Things</title>
		<link>http://blog.openviewpartners.com/before-extending-an-offer-you-must-do-these-three-things/</link>
		<comments>http://blog.openviewpartners.com/before-extending-an-offer-you-must-do-these-three-things/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 12:55:16 +0000</pubDate>
		<dc:creator>Diana Martz</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://blog.openviewpartners.com/?p=9575</guid>
		<description><![CDATA[You have conducted all of your interviews, including reference checks for your final candidate, and are ready to extend an offer. But before you actually extend that offer, you must make sure you&#8217;ve completed these three checks&#8230; 1. Check the candidate&#8217;s LinkedIn profile, and make sure it matches up with their resume.  I have checked a&#8230;]]></description>
			<content:encoded><![CDATA[<p>You have conducted all of your interviews, including reference checks for your final candidate, and are ready to extend an offer.</p>
<p><strong>But before you actually extend that offer, you <span style="text-decoration: underline">must</span> make sure you&#8217;ve completed these three checks&#8230;<a href="http://blog.openviewpartners.com/before-extending-an-offer-you-must-do-these-three-things/skeletonincloset-2/" rel="attachment wp-att-9580"><img class="alignright size-medium wp-image-9580" src="http://blog.kevinlearynet.netdna-cdn.com/files/Skeletonincloset1-300x225.jpg" alt="" width="300" height="225" /></a></strong></p>
<p><strong>1. Check the candidate&#8217;s LinkedIn profile, and make sure it matches up with their resume.  </strong>I have checked a candidate&#8217;s LinkedIn profile before, and found jobs listed that are not included on their resume (or the reverse). Sometimes, the dates a candidate says they&#8217;ve worked in previous roles are completely different, which can be  misleading. If any of the data does not match up, discuss these inconsistencies with the candidate.</p>
<p><strong>2. Google them.</strong> You never know what you&#8217;ll find! I once Googled a candidate, who had transferred colleges after his sophomore year, and found that the transfer occurred because he had been charged with assault at his first school. While most information you find is unlikely to be a deal-breaker to your pending offer, it is worth doing this quick check to make sure you don&#8217;t find something that needs to be addressed before delivering an offer to a potential employee.</p>
<p><strong>3. Look at their Facebook page, Twitter, and any other social networks that come up in your search.</strong> Again, no red flags = great! But in case you <em>do</em> find something inappropriate, it&#8217;s good to know about it and to address it now. Be careful not to let certain information &#8212; including a candidate&#8217;s political orientation, religious beliefs, sexual orientation, etc. &#8211;  acquired through social networks affect your hiring decision for better or worse. In order to make sure that such information does not cloud your decision making process in any way, you may want to ask a colleague not involved in the hiring decision to look at the final candidate&#8217;s profiles, but only to report back on that information that is not considered &#8220;protected&#8221;. <a href="http://blog.openviewpartners.com/using-social-media-when-making-hiring-decisions/" target="_blank">Check out my previous blog for more advice on using social media sites when making hiring decisions</a>.</p>
<p><em>Happy Hiring!</em></p>]]></content:encoded>
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		<title>Getting to Know Nick Petri</title>
		<link>http://blog.openviewpartners.com/getting-to-know-nick-petri/</link>
		<comments>http://blog.openviewpartners.com/getting-to-know-nick-petri/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 17:57:56 +0000</pubDate>
		<dc:creator>Diana Martz</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[OpenView]]></category>

		<guid isPermaLink="false">http://blog.openviewpartners.com/?p=9161</guid>
		<description><![CDATA[Meet Nick Petri.  Nick joined OpenView Labs last month as a Market Research Analyst on our Research and Analytics team, where he is responsible for analyzing portfolio companies and their target markets to help them focus on opportunities for profitable growth. Prior to joining the OpenView team, Nick was an Equity Analyst for Echo Bridge&#8230;]]></description>
			<content:encoded><![CDATA[<p>Meet <a title="Nick Petri" href="http://openviewpartners.com/team/nicholas-petri/" target="_blank">Nick Petri</a>.  Nick joined <a href='http://blog.openviewpartners.com/keyword/openview-labs/' title='More articles related to Openview Labs' class='keyword-link'>OpenView Labs</a> last month as a Market Research Analyst on our Research and Analytics team, where he is responsible for analyzing portfolio companies and their target markets to help them focus on opportunities for profitable growth.</p>
<p>Prior to joining the OpenView team, Nick was an Equity Analyst for Echo Bridge Capital, a startup hedge fund in Boston. Nick has a BA in Economics and Political Science from Washington University in St. Louis, and has completed Level I of the CFA program. Now, on to our Q&amp;A!</p>
<h3><strong><span style="text-decoration: underline">10 Questions with Nick Petri</span> – <a href='http://blog.openviewpartners.com/keyword/openview-labs/' title='More articles related to Openview Labs' class='keyword-link'>OpenView Labs</a>, Market Research Analyst</strong></h3>
<p><strong>1. Tell us about yourself—Twitter style (in 140 characters or less).<a href="http://blog.openviewpartners.com/getting-to-know-nick-petri/nick-petri-2/" rel="attachment wp-att-9185"><img class="alignright size-medium wp-image-9185" src="http://blog.kevinlearynet.netdna-cdn.com/files/Nick-Petri-179x300.jpg" alt="" width="179" height="300" /></a></strong></p>
<p><strong>NP:</strong> Recently crowned by Diana as <a href='http://blog.openviewpartners.com/keyword/openview-labs/' title='More articles related to Openview Labs' class='keyword-link'>OpenView Labs</a>’ biggest Red Sox fan. I&#8217;m new to VC but have worked with startups before and loved every minute.</p>
<p>[<em>Editor's notes</em>: Congratulations, Nick! It is quite an honor, I'm sure. Nick is new to Twitter, as well -- start following him as he explores venture capital <a title="Nicholas Petri Twitter" href="https://twitter.com/#!/NCPetri" target="_blank">@NCPetri</a>!]</p>
<p><strong>2. What are you most looking forward to about working at OpenView?</strong></p>
<p><strong></strong><strong>NP:</strong> I’m really looking forward to working directly with the decision makers at our portfolio companies, and giving them actionable insight into how to take their business to the next level. I love that entrepreneurs are willing and able to pivot and take risks in order to be disruptive. That’s the biggest difference from my previous role as an equity analyst, because big public companies don’t give you much access to data, and are usually pretty resistant to change.</p>
<p><strong>3. What do you think will be your biggest challenge?</strong></p>
<p><strong></strong><strong>NP:</strong> Some of the analysis I’ll be doing in the Research and Analytics group requires pretty detailed knowledge of our companies’ technologies and how they’re applied. Since I don’t have a tech background, I think it’ll be a bit of a challenge to get up to speed. Luckily I find the companies really interesting, so I’ll enjoy learning about them.</p>
<p><strong>4. What is your favorite type of analysis?</strong></p>
<p><strong></strong><strong>NP:</strong> I find sizing new markets—where there isn’t already a powerful incumbent—both extremely challenging and extremely rewarding. Looking at a promising new business frontier and trying to estimate how big it will be really embodies the spirit of Venture Capital.</p>
<p><strong>5. What is the last book you read?</strong></p>
<p><strong></strong><a><strong>NP:</strong> Black Mass</a> – It’s a fascinating book about Whitey Bulger and his illicit ties to the FBI, plus it all took place in South Boston about a mile away from our offices. I almost always read non-fiction because I think a story is much more captivating when you know it actually happened.</p>
<p><strong>6. If you had to eat one type of food for the rest of your life, what would it be?</strong></p>
<p><strong></strong><strong>NP:</strong> Definitely the sandwiches from Viga. I can’t get enough.</p>
<p><strong>7. What is your favorite neighborhood in Boston?</strong></p>
<p><strong></strong><strong>NP:</strong> I grew up on Beacon Hill, and I think it’s one of the coolest historic neighborhoods in the country. But Cambridge, where I live now, is way more fun.</p>
<p><strong>8. What are your hobbies outside of work?</strong></p>
<p><strong></strong><strong>NP:</strong> I love being outside and will jump on pretty much any excuse to get out of the house, whether it’s golf, basketball, skiing, the beach, or just about anything else. I also really enjoy cooking.</p>
<p><strong>9. If Hollywood made a movie about your life, which actor would play you in the lead role?</strong></p>
<p><strong></strong><strong>NP:</strong> I don’t think Brad Pitt could properly capture my awkward mannerisms, so I’d have to go with Keanu Reeves.</p>
<p><strong>10. When you were a child, what did you want to be when you grew up?</strong></p>
<p><strong></strong><strong>NP:</strong> At first I wanted to be Mo Vaughn, but I realized that was unrealistic because I was right-handed, so I decided to be Nomar Garciaparra instead. There was no question I was going to be on the Red Sox.</p>
<p><em>For past Q&amp;As with other members of the OpenView team, <a href="http://blog.openviewpartners.com/author/dianawiningsmartz/" target="_blank">check out my previous posts here</a>.</em></p>]]></content:encoded>
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		<title>Getting to Know Dan Lane</title>
		<link>http://blog.openviewpartners.com/getting-to-know-dan-lane/</link>
		<comments>http://blog.openviewpartners.com/getting-to-know-dan-lane/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 22:29:18 +0000</pubDate>
		<dc:creator>Diana Martz</dc:creator>
				<category><![CDATA[Other]]></category>

		<guid isPermaLink="false">http://blog.openviewpartners.com/?p=8441</guid>
		<description><![CDATA[Dan Lane joined OpenView Venture Partners in August as a Research Analyst on our Outbound team, where he helps to identify qualified opportunities for investment. Prior to OpenView, Dan was with Morgan Stanley in Boston where he worked as a member of a wealth management team that focused on providing customized investment strategies for their clients.&#8230;]]></description>
			<content:encoded><![CDATA[<p><a title="Dan Lane" href="http://openviewpartners.com/team/daniel-lane/" target="_blank">Dan Lane</a> joined <a href="www.openviewpartners.com" target="_blank">OpenView Venture Partners</a> in August as a Research Analyst on our Outbound team, where he helps to identify qualified opportunities for investment.</p>
<p>Prior to OpenView, Dan was with Morgan Stanley in Boston where he worked as a member of a wealth management team that focused on providing customized investment strategies for their clients. His areas of focus specifically included equities, fixed income, and alternative investments. Dan received his BA in Economics from Boston College, where he was also a member of the soccer team.</p>
<p><strong><span style="text-decoration: underline">10 Questions with Dan Lane</span> &#8211; <strong><a title="OpenView Venture Partners" href="www.openviewpartners.com" target="_blank">OpenView Venture Partners</a>, Research Analyst</strong></strong></p>
<p><a href="http://blog.openviewpartners.com/getting-to-know-dan-lane/dan-lane/" rel="attachment wp-att-8468"><img class="alignright size-medium wp-image-8468" src="http://blog.kevinlearynet.netdna-cdn.com/files/Dan-Lane-179x300.jpg" alt="" width="179" height="300" /></a></p>
<p><strong> 1. Tell us about yourself—Twitter style (in 140 characters or less).</strong></p>
<p><strong>D:</strong> As long I am living close enough to the beach, a mountain, and a good golf course I will be happy.</p>
<p><strong>2. What are you most looking forward to about working at OpenView?</strong></p>
<p><strong>D: </strong>Getting to know some very interesting people and learning about exciting businesses. From there, being part of a firm that really creates tangible value.</p>
<p><strong>3. What do you think will be your biggest challenge?</strong></p>
<p><strong>D: </strong>Limiting my iced coffee intake. The refills at <a title="Flour Bakery" href="http://flourbakery.com/" target="_blank">Flour</a> could be an issue.</p>
<p><strong>4. What industries are you most excited to learn about?</strong></p>
<p><strong>D: </strong>I’ve always been very much a generalist and am excited at the opportunity to have a chance to learn a lot about many different industries.</p>
<p><strong>5. What is the last book you read?</strong></p>
<p><strong>D: </strong><a href="http://www.amazon.com/Diary-Hedge-Fund-Manager-Bottom/dp/0470529725" target="_blank">Diary of a Hedge Fund Manager</a> by Keith McCullough, great perspective into the life of a junior guy on a trading desk all the way up to running money at a large hedge fund with some clever insights into the industry along the way.</p>
<p>(p.s. Turns out I write sweet book reviews)</p>
<p><strong>6. If you had to eat one type of food for the rest of your life, what would it be?</strong></p>
<p><strong>D: </strong>Chicken Parm hands down. I even did a speech about it in high school.</p>
<p><strong>7. What is your favorite neighborhood in Boston?</strong></p>
<p><strong>D: </strong>From experience, probably Southie. It’s all young people and there is always something fun going on right outside your door. The food is awful there though. Other than that, I like the Seaport a lot, especially during the summer.</p>
<p><strong>8. What are your hobbies outside of work?</strong></p>
<p><strong>D: </strong>Golfing, Skiing, spending time with friends, not cooking, and Golf.</p>
<p>[<em>Editor's note</em>: It appears Dan really likes Golf]</p>
<p><strong>9. If Hollywood made a movie about your life, which actor would play you in the lead role?</strong></p>
<p><strong>D: </strong>Leonardo DiCaprio – someone started calling me Leo in college and I didn’t see it at first. But I do think he’s the total package and has the skills to nail my part. Not sure if he’s athletic enough though.</p>
<p><strong>10. When you were a child, what did you want to be when you grew up?</strong></p>
<p><strong>D: </strong>A professional athlete; it varied depending on the season. At one point I thought I could definitely manage an NHL and MLB career at once, but I ended up playing college soccer, go figure…</p>
<p><em>Check out last week&#8217;s <a title="Getting to Know Jessica Ray" href="http://blog.openviewpartners.com/getting-to-know-jessica-ray/" target="_blank">Q&amp;A with Jessica Ray</a>&#8230; and tune in next week as we introduce you to another new member of the OpenView team!</em></p>]]></content:encoded>
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