Articles by Brian Zimmerman

Building a Cohesive Sales Team: Is Your Rainmaker Actually Doing More Harm than Good?

February 14, 2013 by

Media Day is not a favorite for Rondo

Building a sales team? You may want to avoid rainmaker reps. Relying on any top salesperson too heavily can be to the detriment of the team.

Is It All About You? Why Some Content Marketers Fail

November 7, 2012 by

content marketers

For content marketers to be effective they need to focus their efforts on building their company — more than their personal — brand.

Is Your Corporate Culture Choking Your Revenue Potential?

June 8, 2012 by

confined space

As a growing business, it’s critical to make sure your corporate culture supports the short and long-term strategies necessary to survive in your market.

5 Lessons from OpenView’s Inbound Marketing Journey

May 28, 2012 by

5 Cinco Five Fem Vijf Viis Viisi Cinq Fünf Öt Fimm Lima Cinque Pieci Penki Piatka Cinci Pet Beç

Today’s marketing is all about inbound marketing. It may take time, resources, patience and commitment, but if we can do it, so can you. Here’s how.

Why You Should Be Trying to Fail, Not Trying to Be Perfect

April 4, 2012 by

Image provided by: {link:http://joneslincoln.blogspot.com/2010/06/learn-from-your-mistake.html/}Jones Lincoln{/link}

Image provided by: Jones Lincoln

Striving for perfection will only limit your business to the same predictable results. Not only can you learn from failure, it opens the door for significant impact and growth.

Now or Later? Why Doing Something Today (Even If You Fail) Is Better Than Trying to Perfect It Tomorrow

March 26, 2012 by

perfection

Image provided by: ovenfriendbeads

What have you done today? No, I’m not asking you to recount the forecasts you’ve reviewed, and I don’t care about how many emails you’ve responded to or which management meetings you’ve attended. What have you really done? How many new ideas or opportunities have you explored? What actions have you taken against your biggest…

You’re Not Perfect, but Are You SMART-er Than the Average Entrepreneur?

March 15, 2012 by

business perfection

Image Credit: Nina Matthews Photography

So, you’re back. That must mean I didn’t hurt your feelings too badly with my last post. If you have no idea what I’m talking about, feel free to take a few minutes to read this and come back. Yes folks, I said something that you all needed to hear: You’re imperfect, and that’s never…

Why Perfection in Business Doesn’t Exist (and What You Should be Focusing on Instead)

March 7, 2012 by

Perfection can't be achieved

Image Credit: DeviantArt

Perfection doesn’t exist in business. Set realistic, impactful goals and accomplish them. Act quickly on opportunities, experiment, respond, and iterate. Rinse and repeat.

Turning Ideas Into Impact: Innovation Can’t Happen Without Flawless Execution

February 7, 2012 by

image provided by: {link:http://www.freedigitalphotos.net/images/view_photog.php?photogid=2125}photostock / FreeDigitalPhotos.net{/link}

image provided by: photostock / FreeDigitalPhotos.net

Ideas, especially obvious ones, are worthless; every entrepreneur and geek knows that execution is everything. (Mark) Zuckerberg’s fellow Harvard drop-out Bill Gates didn’t invent crap, either, but he did execute. That’s business.” Consultant, professor, and author Jeff Jarvis wrote those words in a post on his blog, not long after the movie The Social Network…

Turning Ideas Into Impact: True Innovation Requires Intuition AND Experimentation

January 31, 2012 by

image provided by: {link:http://www.freedigitalphotos.net/images/view_photog.php?photogid=1665}posterize / FreeDigitalPhotos.net{/link}

image provided by: posterize / FreeDigitalPhotos.net

This is the second post in a series about one process that will help expansion stage companies create massive long-term impact. To read the intro to the series, click here. To read the first post on idea generation, click here. Last May, Booz & Company released its annual study of the world’s most innovative companies.…