Last week, I was asked to help a fellow marketer out with a new video project. At the time, I assumed he needed help recording some talking heads or something simple like that, similar to the videos we create on OpenView Labs. As it turned out, what he was hoping to do was create a…
Read Full Article about Recording iPhone App Demos for Content MarketingBack in March of 2011 (remember 2011? Seems like it was only last week), Brody Dorland wrote a 12-step checklist for the Content Marketing Institute on promoting your blog posts. It’s one of the most popular posts on CMI, and for good reason, as it presents a simple way for marketers to ensure that they…
Read Full Article about So You’ve Written a Blog Post – Now What?Check out any “SEO basics” article these days, and the word “longtail” is bound to pop up. And if by chance you haven’t bothered to read any of those tips, longtail keywords basically refer to unique phrases around a popular search term. In other words, something ridiculously general like “business” isn’t going to help you…
Read Full Article about Keyword Strategies: How Much Does Google Influence Search Results?This week, the Content Marketing Institute published a great article by Carl Friesen on “The Types of Content That Grab Attention.” It’s a good read that breaks down some of the best content formats to take advantage of, with details on why they work. One of the formats Carl recommends (and one of the most…
Read Full Article about “What Is” Powerful Content? You Just Answered Your Own Question
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“What should we write about?” Coming up with valuable blog content ideas; it’s one of the most common content marketing challenges that companies face (and heck, all publishers in general when you think about it). But does it really have to be? Earlier today I had a great conversation with Marcus “The Sales Lion” Sheridan…
Read Full Article about Are Great Blog Content Ideas Staring You Right in the Face?Over the past few weeks, I’ve posted a short series at OpenView Labs on the Sandler selling method based on a great conversation I had not long ago with GuruGanesha Khalsa. Ganesh is the CEO of the Sandler Training Institute of Virginia and considered one of the top authorities on the world of Sandler. In…
Read Full Article about The Top 3 Reasons Why Buyers BUYWhile a tremendous amount of content is generated everyday on the technical or algorithmic aspects of SEO, the “human element” is one that seems to get far less attention. I’ve known for a while that Google employs teams of actual living, breathing people to help rate the quality of pages in search (in fact, I…
Read Full Article about How Google Quality Raters Affect (and Don’t Affect) Your RankingsLast week, HubSpot posted a blog article titled “Confessions of a Content Marketer” that’s caused a bit of a stir within the online marketing community. First, the bad The post paints what many consider to be a false and somewhat unfair picture of content marketing and the people who align themselves with it. It basically…
Read Full Article about What’s Good About the Content vs. Inbound Marketing Debate?I write a lot about the process of content marketing on this blog. But while tips for creating cool posts or getting more Twitter followers are fun, it’s important not to forget that the real goal at the end of the day is to help the company make more money. And while there’s no denying…
Read Full Article about Content and Sales – Connecting the DotsTweet better, tweet often Did you know that there ‘s a limit to how many tweets you can post per day? As Lauren Dugan wrote not long ago on MediaBistro.com, the almighty Twitter cuts you off at 1,000 tweets (including retweeted content) to reduce the strain on its poor, over-worked servers. The good news, obviously,…
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